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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

31 Inspiring Market Research Quotes

One of the most fascinating aspects of research is its omnipresence. The practice of gathering data, analysing it and generating insight be applied in a staggering variety of setting – from science to social studies, business to politics and beyond. As well as its multitude of applications, research can also draw on a range of subject matter to improve and better the practice.

This means there is a lot of inspiration out there for researchers, and also a broad range of ways it can be applied. It is important to remember that research does not exist in a vacuum. It is surrounded by business operations, drawing on ideas that improve insight, process, communications and more. However, it can be easy to forget this – to fall into ‘research blinkers’ that narrow our field of view. These quotes have been collated to remind us of the unique, privileged position market research occupies and provide a taste of fields it can lean on.

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The Role of Market Research

  1. “Research is creating new knowledge.” - Neil Armstrong  Tweet from FlexMR
  2. “If we knew what were doing it wouldn’t be called research.” - Albert Einstein Tweet from FlexMR
  3. “Research is formalized curiosity, it is poking and prying with a purpose.” - Zora Neale Hurston  Tweet from FlexMR
  4. “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” - David Ogilvy  Tweet from FlexMR
  5. “Research is what I’m doing when I don’t know what I’m doing.” - Wernher von Braun  Tweet from FlexMR
  6. “Bad news sells papers. It also sells market research.” - Bryon Sharp Tweet from FlexMR
  7. “Research is to see what everybody else has seen, and to think what nobody else has thought.” - Albert Szent-Gyorgyi  Tweet from FlexMR
  8. “What is research but a blind date with knowledge?” - Will Harvey  Tweet from FlexMR
  9. “When research walks on the field, judgment does not walk off.” - Dick Kampe  Tweet from FlexMR

Generating Insight from Research

  1. “A moment’s insight is sometimes worth a life’s experience.” - Oliver Wendell Holmes Jr.  Tweet from FlexMR
  2. “There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.” - Charles F. Kettering  Tweet from FlexMR
  3. “If you want to understand today, you have to search yesterday.” - Pearl Buck  Tweet from FlexMR
  4. “The best vision is insight.” – Malcolm Forbes  Tweet from FlexMR
  5. “Understanding human needs is half the job of meeting them.” - Adlai E Jr Stevenson  Tweet from FlexMR
  6. “You never really understand a person until you consider things from his point of view.” - Harper Lee  Tweet from FlexMR
  7. “There is nothing so terrible as activity without insight.” - Johann Wolfgang von Goethe  Tweet from FlexMR
  8. “The goal is to transform data into information, and information into insight.” - Carly Fiorina  Tweet from FlexMR
  9. “In today’s complex and fast-moving world, what we need even more than foresight or hindsight is insight.” - Anonymous Tweet from FlexMR

Blending Research and Innovation

  1. “For good ideas and true innovation, you need human interaction, conflict, argument, debate.” - Margaret Hefferman  Tweet from FlexMR
  2. “Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” - Ian Schafer  Tweet from FlexMR
  3. "It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date." - Roger von Oech  Tweet from FlexMR
  4. “I believe in innovation and that the way you get innovation is to fund research and learn the basic facts.” - Bill Gates  Tweet from FlexMR
  5. "Innovation is the process of turning ideas into manufacturable and marketable form." - Watts Humphrey  Tweet from FlexMR
  6. "The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present the decline will be fast." - Peter Drucker  Tweet from FlexMR

Integrating Voice of Customer Data

  1. “The customer’s perception is your reality.” - Kate Zabriskie  Tweet from FlexMR
  2. “All of your customers are partners in your mission.” - Shep Hyken  Tweet from FlexMR
  3. “More than 50% of innovation comes from the voice of the customer.” - Lou Rossi  Tweet from FlexMR
  4. “Whoever understands the customer best, wins.” - Mike Gospe  Tweet from FlexMR
  5. “When the customer comes first, the customer will last.” - Robert HalfTweet from FlexMR
  6. “Listening is hearing the needs of the customer, understanding those needs and making sure the company recognises the opportunity they present.” - Frank Eliason  Tweet from FlexMR
  7. “Everything starts with the customer.” - June Martin  Tweet from FlexMR

What are your favourite market research quotes - did they make our list? Leave a comment below to let us know which research & insight quotes you think are best and join the conversation.

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Christopher Martin

Written by Christopher Martin

With a relentless focus on consumer experience, Chris is uniquely skilled in managing online communication channels. Combined with an in-depth knowledge of the digital era and a sharp analytical mind, he is able to creatively develop the FlexMR brand in accordance with a constantly evolving industry.

Topics: Market Research