31 Inspiring Market Research Quotes

Chris Martin

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Russell Elliot

    One of the most fascinating aspects of research is its omnipresence. The practice of gathering data, analysing it and generating insight be applied in a staggering variety of setting – from science to social studies, business to politics and beyond. As well as its multitude of applications, research can also draw on a range of subject matter to improve and better the practice.

    This means there is a lot of inspiration out there for researchers, and also a broad range of ways it can be applied. It is important to remember that research does not exist in a vacuum. It is surrounded by business operations, drawing on ideas that improve insight, process, communications and more. However, it can be easy to forget this – to fall into ‘research blinkers’ that narrow our field of view. These quotes have been collated to remind us of the unique, privileged position market research occupies and provide a taste of fields it can lean on.

    If you find a quote you want to share, click on the Twitter icon beside the quote to automatically tweet it.

    The Role of Market Research

    1. “Research is creating new knowledge.” - Neil Armstrong  Tweet from FlexMR
    2. “If we knew what were doing it wouldn’t be called research.” - Albert Einstein Tweet from FlexMR
    3. “Research is formalized curiosity, it is poking and prying with a purpose.” - Zora Neale Hurston  Tweet from FlexMR
    4. “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” - David Ogilvy  Tweet from FlexMR
    5. “Research is what I’m doing when I don’t know what I’m doing.” - Wernher von Braun  Tweet from FlexMR
    6. “Bad news sells papers. It also sells market research.” - Bryon Sharp Tweet from FlexMR
    7. “Research is to see what everybody else has seen, and to think what nobody else has thought.” - Albert Szent-Gyorgyi  Tweet from FlexMR
    8. “What is research but a blind date with knowledge?” - Will Harvey  Tweet from FlexMR
    9. “When research walks on the field, judgment does not walk off.” - Dick Kampe  Tweet from FlexMR

    Generating Insight from Research

    1. “A moment’s insight is sometimes worth a life’s experience.” - Oliver Wendell Holmes Jr.  Tweet from FlexMR
    2. “There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.” - Charles F. Kettering  Tweet from FlexMR
    3. “If you want to understand today, you have to search yesterday.” - Pearl Buck  Tweet from FlexMR
    4. “The best vision is insight.” – Malcolm Forbes  Tweet from FlexMR
    5. “Understanding human needs is half the job of meeting them.” - Adlai E Jr Stevenson  Tweet from FlexMR
    6. “You never really understand a person until you consider things from his point of view.” - Harper Lee  Tweet from FlexMR
    7. “There is nothing so terrible as activity without insight.” - Johann Wolfgang von Goethe  Tweet from FlexMR
    8. “The goal is to transform data into information, and information into insight.” - Carly Fiorina  Tweet from FlexMR
    9. “In today’s complex and fast-moving world, what we need even more than foresight or hindsight is insight.” - Anonymous Tweet from FlexMR

    Blending Research and Innovation

    1. “For good ideas and true innovation, you need human interaction, conflict, argument, debate.” - Margaret Hefferman  Tweet from FlexMR
    2. “Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” - Ian Schafer  Tweet from FlexMR
    3. "It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date." - Roger von Oech  Tweet from FlexMR
    4. “I believe in innovation and that the way you get innovation is to fund research and learn the basic facts.” - Bill Gates  Tweet from FlexMR
    5. "Innovation is the process of turning ideas into manufacturable and marketable form." - Watts Humphrey  Tweet from FlexMR
    6. "The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present the decline will be fast." - Peter Drucker  Tweet from FlexMR

    Integrating Voice of Customer Data

    1. “The customer’s perception is your reality.” - Kate Zabriskie  Tweet from FlexMR
    2. “All of your customers are partners in your mission.” - Shep Hyken  Tweet from FlexMR
    3. “More than 50% of innovation comes from the voice of the customer.” - Lou Rossi  Tweet from FlexMR
    4. “Whoever understands the customer best, wins.” - Mike Gospe  Tweet from FlexMR
    5. “When the customer comes first, the customer will last.” - Robert HalfTweet from FlexMR
    6. “Listening is hearing the needs of the customer, understanding those needs and making sure the company recognises the opportunity they present.” - Frank Eliason  Tweet from FlexMR
    7. “Everything starts with the customer.” - June Martin  Tweet from FlexMR

    What are your favourite market research quotes - did they make our list? Leave a comment below to let us know which research & insight quotes you think are best and join the conversation.

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