The Value of GIFs in Online Market Research
What is a GIF and why should you know? Put simply, a GIF is a short video or group of several images, which continuously loop without requiring anyone to press play. GIFs are often used as entertainme...
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Customer insight teams often ask for a greater seat at the table. They want more influence over deci...
What is a GIF and why should you know? Put simply, a GIF is a short video or group of several images, which continuously loop without requiring anyone to press play. GIFs are often used as entertainme...
According to ReturnPath’s 2017 Deliverability Benchmark Report, roughly 20% of emails never make it to the recipient’s inbox – a scary thought considering the reliance on email communication these day...
What is Design Thinking? According to the Interactive Design Foundation, “design thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems ...
Those of you who attended IIeX Europe earlier this month may have had the opportunity to hear me present the outcomes of our recent qualitative analysis exploration in ‘Man Vs Machine’. At FlexMR we v...
In 2016, ‘Post-Truth’ was the Oxford Dictionaries’ international word. The definition of post-truth is: “Relating to or denoting circumstances in which objective facts are less influential in shaping ...
In a world of zero spend marketing strategies, economic uncertainties and globalised market research; insight departments are under more pressure than ever to have an impact on the bottom line. A key ...
According to a recent report 75% of UK firms are facing a digital skills shortage– an alarming statistic considering the reliance on IT solutions in the workplace these days.
A recent Research Live headline grabbed my attention, it read “UK Customer Experience Drops to Record Low” and was referring to KPMG Nunwood’s recent annual survey in which they calculated each brand’...
Why would you hire someone with a lack of on-the-job experience when you could hire someone with a lifetime of industry expertise? Investing your business’ time and money hiring a recent market resear...
Before jumping into how to create a perfect agile market research project, let me just clarify the meaning of truly ‘agile’ market research. You’re probably sick of hearing that agile market research ...