5 MIN READ

The Perfect Agile Market Research Project: Step-by-Step

Iulia Ghindeanu

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    The Perfect Agile Market Research Project: Step-by-S...

    Before jumping into how to create a perfect agile market research project, let me just clarify the meaning of truly ‘agile’ market research. You’re probably sick of hearing that agile market research ...

    5 MIN READ

    Iulia Ghindeanu

    How to Evaluate and Refine Your Market Research Stra...

    Often a market research strategy sits within the larger context of a business’/organisations’ strategy.

    5 MIN READ

    Chris Martin

    Distinctive Qualitative and Quantitative Skills Ever...

    "Are you a qually or a quanty?" is a question I've been asked a countless number of times in my years as a market researcher. But recently, we've seen the emergence of lots of new methods which have b...

    8 MIN READ

    Amy Greenwood

    Why Insight Departments Need to Invest in Digital An...

    The great thing about the ready availability of online market research today is the ease with which you can collect loads and loads of lovely data about your customers, am I right? Acres of bits of in...

    7 MIN READ

    Annette Smith

    Real-Time Consumer Research vs. Reflective Consumer ...

    Before answering this question, let’s have a quick look at what consumers are up to these days…

    8 MIN READ

    Dr Dorota Crockford

    Boosting Market Research Response Rates by Improving...

    A participant experience is how a participant feels when taking part in research. Participants are the ‘bread and butter’ of market research but it seems that their experience during the research proc...

    6 MIN READ

    Emily James

    10 Valuable Market Research Training Courses You Can...

    It’s a world of life-long learning these days. Whether we realise it or not, we are constantly advancing, evolving and changing direction throughout our working lives. Some of these directional change...

    10 MIN READ

    Lucia Hoffart

    Information Security in Market Research: Getting the...

    In my previous blog I discussed some of the steps you can take to create a strong information security culture within your market research organisation or department. In this post I’m going to focus i...

    7 MIN READ

    Louisa Thistlethwaite

    How to Measure the Online Shopping Experience of Dig...

    A digital consumer is one who interacts with digital modes of technology in order to purchase products, interact with businesses, read peer consumer reviews, etc. Providing a digital experience, more ...

    6 MIN READ

    Grayling Ferguson

    Doing It Right: How to Research Spanish Speaking Pop...

    The Spanish or Castilian language (due to its origins in the Castile region of Spain) is the second most spoken language in the world with over 472 million native speakers and 567 million first or sec...

    12 MIN READ

    Mayra Munguia