7 MIN READ

Why Insight Departments Need to Invest in Digital Analytics Skills

Annette Smith

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    Why Insight Departments Need to Invest in Digital An...

    The great thing about the ready availability of online market research today is the ease with which you can collect loads and loads of lovely data about your customers, am I right? Acres of bits of in...

    7 MIN READ

    Annette Smith

    Real-Time Consumer Research vs. Reflective Consumer ...

    Before answering this question, let’s have a quick look at what consumers are up to these days…

    8 MIN READ

    Dr Dorota Crockford

    Boosting Market Research Response Rates by Improving...

    A participant experience is how a participant feels when taking part in research. Participants are the ‘bread and butter’ of market research but it seems that their experience during the research proc...

    6 MIN READ

    Emily James

    10 Valuable Market Research Training Courses You Can...

    It’s a world of life-long learning these days. Whether we realise it or not, we are constantly advancing, evolving and changing direction throughout our working lives. Some of these directional change...

    10 MIN READ

    Lucia Hoffart

    Information Security in Market Research: Getting the...

    In my previous blog I discussed some of the steps you can take to create a strong information security culture within your market research organisation or department. In this post I’m going to focus i...

    7 MIN READ

    Louisa Thistlethwaite

    How to Measure the Online Shopping Experience of Dig...

    A digital consumer is one who interacts with digital modes of technology in order to purchase products, interact with businesses, read peer consumer reviews, etc. Providing a digital experience, more ...

    6 MIN READ

    Grayling Ferguson

    Doing It Right: How to Research Spanish Speaking Pop...

    The Spanish or Castilian language (due to its origins in the Castile region of Spain) is the second most spoken language in the world with over 472 million native speakers and 567 million first or sec...

    12 MIN READ

    Mayra Munguia

    Customer Experience Measurement is Dead: Long Live C...

    I’ll be honest; I have ‘love-hate’ relationship with customer experience (CX) measurement. I’ve been in and around customer experience measurement my whole career and I’ve run every kind of project im...

    6 MIN READ

    Paul Hudson

    How to Modernise Your Customer Satisfaction (CSAT) T...

    Data and insight are two very different things. I’ve written about businesses being awash with data in previous blogs, in contrast to insight wherein the true value lies. As a result of this universal...

    8 MIN READ

    Paul Hudson

    Developing the Product Experience: 7 Creative Online...

    What is a Product Experience? An experience can be defined as two things: “Practical contact with and observation of facts or events” and “an event or occurrence which leaves an impression on someone”...

    7 MIN READ

    Laura Butterworth