7 MIN READ

The Value of GIFs in Online Market Research

Maisie Furneaux

How does an insight function have agency over thei...

Customer insight teams often ask for a greater seat at the table. They want more influence over deci...

6 MIN READ

Paul Griffiths

    The Value of GIFs in Online Market Research

    What is a GIF and why should you know? Put simply, a GIF is a short video or group of several images, which continuously loop without requiring anyone to press play. GIFs are often used as entertainme...

    7 MIN READ

    Maisie Furneaux

    Getting Your Research Participant Emails Delivered

    According to ReturnPath’s 2017 Deliverability Benchmark Report, roughly 20% of emails never make it to the recipient’s inbox – a scary thought considering the reliance on email communication these day...

    6 MIN READ

    Charlotte Duff

    Is Design Thinking a Silver Bullet for Consumer Rese...

    What is Design Thinking? According to the Interactive Design Foundation, “design thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems ...

    6 MIN READ

    Annette Smith

    Man vs. Machine: An Insight Community Analysis Chall...

    Those of you who attended IIeX Europe earlier this month may have had the opportunity to hear me present the outcomes of our recent qualitative analysis exploration in ‘Man Vs Machine’. At FlexMR we v...

    10 MIN READ

    Charlotte Duff

    Defining Insight in a Post-Truth Era

    In 2016, ‘Post-Truth’ was the Oxford Dictionaries’ international word. The definition of post-truth is: “Relating to or denoting circumstances in which objective facts are less influential in shaping ...

    4 MIN READ

    Grayling Ferguson

    Agencies vs. In-House Market Research Teams - Where ...

    In a world of zero spend marketing strategies, economic uncertainties and globalised market research; insight departments are under more pressure than ever to have an impact on the bottom line. A key ...

    6 MIN READ

    Maria Twigge

    Resolving the Market Research Skills Deficit

    According to a recent report 75% of UK firms are facing a digital skills shortage– an alarming statistic considering the reliance on IT solutions in the workplace these days.

    8 MIN READ

    Charlotte Duff

    Customer Experience Ratings in Decline - Customer Pa...

    A recent Research Live headline grabbed my attention, it read “UK Customer Experience Drops to Record Low” and was referring to KPMG Nunwood’s recent annual survey in which they calculated each brand’...

    6 MIN READ

    Charles Pearson

    Why Employing a Market Research Graduate is an Inves...

    Why would you hire someone with a lack of on-the-job experience when you could hire someone with a lifetime of industry expertise? Investing your business’ time and money hiring a recent market resear...

    6 MIN READ

    Maisie Furneaux

    The Perfect Agile Market Research Project: Step-by-S...

    Before jumping into how to create a perfect agile market research project, let me just clarify the meaning of truly ‘agile’ market research. You’re probably sick of hearing that agile market research ...

    5 MIN READ

    Iulia Ghindeanu