6 MIN READ

Agencies vs. In-House Market Research Teams - Where Should You Invest?

Maria Twigge

How to Build Customer Centricity in 2026

Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...

20 MIN READ

Paul Hudson

    Agencies vs. In-House Market Research Teams - Where ...

    In a world of zero spend marketing strategies, economic uncertainties and globalised market research; insight departments are under more pressure than ever to have an impact on the bottom line. A key ...

    6 MIN READ

    Maria Twigge

    Resolving the Market Research Skills Deficit

    According to a recent report 75% of UK firms are facing a digital skills shortage– an alarming statistic considering the reliance on IT solutions in the workplace these days.

    8 MIN READ

    Charlotte Duff

    Customer Experience Ratings in Decline - Customer Pa...

    A recent Research Live headline grabbed my attention, it read “UK Customer Experience Drops to Record Low” and was referring to KPMG Nunwood’s recent annual survey in which they calculated each brand’...

    6 MIN READ

    Charles Pearson

    Why Employing a Market Research Graduate is an Inves...

    Why would you hire someone with a lack of on-the-job experience when you could hire someone with a lifetime of industry expertise? Investing your business’ time and money hiring a recent market resear...

    6 MIN READ

    Maisie Furneaux

    The Perfect Agile Market Research Project: Step-by-S...

    Before jumping into how to create a perfect agile market research project, let me just clarify the meaning of truly ‘agile’ market research. You’re probably sick of hearing that agile market research ...

    5 MIN READ

    Iulia Ghindeanu

    How to Evaluate and Refine Your Market Research Stra...

    Often a market research strategy sits within the larger context of a business’/organisations’ strategy.

    5 MIN READ

    Chris Martin

    Distinctive Qualitative and Quantitative Skills Ever...

    "Are you a qually or a quanty?" is a question I've been asked a countless number of times in my years as a market researcher. But recently, we've seen the emergence of lots of new methods which have b...

    8 MIN READ

    Amy Greenwood

    Why Insight Departments Need to Invest in Digital An...

    The great thing about the ready availability of online market research today is the ease with which you can collect loads and loads of lovely data about your customers, am I right? Acres of bits of in...

    7 MIN READ

    Annette Smith

    Real-Time Consumer Research vs. Reflective Consumer ...

    Before answering this question, let’s have a quick look at what consumers are up to these days…

    8 MIN READ

    Dr Dorota Crockford

    Boosting Market Research Response Rates by Improving...

    A participant experience is how a participant feels when taking part in research. Participants are the ‘bread and butter’ of market research but it seems that their experience during the research proc...

    6 MIN READ

    Emily James