9 MIN READ

A Practical Guide to Translating Business Problems into Research Objectives

Paul Hudson

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    A Practical Guide to Translating Business Problems i...

    Creating a research brief can be a little daunting; at first it seems that there is a lot to write and a lot of responsibility riding on it. But thankfully, it doesn’t have to be long or complicated -...

    9 MIN READ

    Paul Hudson

    5 Creative Ways to Present Complex Information

    There has never been data and insights so complex as they are now. A confident statement I admit, true nonetheless. The data we have access to now is almost infinite, and with the right combination ca...

    10 MIN READ

    Emily James

    Infographic: Insights Technology Trends of 2020

    Technology has developed at a swifter pace than we ever thought possible – and it's only getting faster every year. The past ten years alone have given us access to smarter technology, advancements in...

    5 MIN READ

    Sophie Grieve-Williams

    Market Research Trends: A 5 Year View (2020-2025)

    Let’s tackle this question at a personal level first. What’s going to happen to you in the next five years? Will you move into a place of your own? Will you find a partner? Will you have kids? Will yo...

    9 MIN READ

    Emily James

    20 Market Research Tools for a Comprehensive 2020 In...

    Back in April, I wrote an overview article detailing 15 modern market research methods that are prominent today. I stand by what I said then, that there is no one right tool, application, or process f...

    13 MIN READ

    Emily James

    Infographic: Our 2019 in Review

    I think we can agree that, overall, 2019 has been a pretty tumultuous year globally. With elections and climate crises, Brexit and impeachment proceedings, terror attacks and natural disasters, it can...

    6 MIN READ

    Sophie Grieve-Williams

    Storytelling: Demonstrating the ROI of Data

    Demonstrating the return on investment on anything within a business can be hard, but especially with market research. By 2020, it’s predicted that 1.7 megabytes of data will be created every second f...

    9 MIN READ

    Emily James

    The Case for Democratising Research Itself, Not Just...

    ‘Democratising’ is the practice of adding a democratic process to something. From a national election to tidying the house, anything can be democratised; in this blog, I want to look at the case for d...

    8 MIN READ

    Russell Elliot

    Brands that use Strategic Storytelling to Bring Insi...

    Okay, so the first question we should probably answer is: what is strategic storytelling. Strategic storytelling actually has a different definition depending on what context you’re asking for; in bus...

    8 MIN READ

    Emily James

    Data Scandals in the Age of GDPR: Changing our Perce...

    Since May 2018, GDPR has been well and truly embedded into data protection conversations, and has become the ultimate safety net. People have the right to know what company knows about them and why th...

    8 MIN READ

    Sally Nicholls