The Many Shades of Agile Market Research
Our insights industry is chock full of new technologies, methodologies, and techniques all professing they are in some way ‘agile’. The term ‘agile’ reminds me of the evolution of MROCs which then tur...
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In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...
Our insights industry is chock full of new technologies, methodologies, and techniques all professing they are in some way ‘agile’. The term ‘agile’ reminds me of the evolution of MROCs which then tur...
The research technology landscape is vast and varied. Then there are the fields adjacent to insight that add value to the work of researchers; data visualisation, creative production, knowledge manage...
Before my fascination with marketing began, I grew up determined to become a movie director. I spent hours with a small home camcorder, friends and a script - always trying to find the most interestin...
As market researchers, the questions we have are frequently complex and multi-faceted, and our research goals ever-shifting against the current of fast-moving markets and evolving client and user need...
To remain competitive within evolving industries and markets, a brand’s success relies on an adaptive and responsive strategy. Rapid industry changes bring along additional challenges and this require...
Bringing data to life is a constant topic of conversation in FlexMR HQ. Often, we have reams and reams of information that we’d love to present back as it has relevance to the business but we pick thr...
At the start of the year (and when COVID-19 wasn’t something that had crossed many of our minds), 2020 was going to be a big year for technology in all industries. The vast majority of marketing blogs...
Is there a way to predict how Data Security will evolve over the next decade with any accuracy?
We have been trying to integrate design thinking into market research strategies for some time now, with varied success. Design thinking is a thoroughly customer-centric process that aims to find a hu...
Have you ever wondered if we can accurately predict the future? Now, I’m not talking about psychic abilities, but rather taking a customer or consumer, or even a segment of them, and predicting how th...