7 MIN READ

3 Ways to Embed Insights into Stakeholder Organisations

Paul Hudson

Lifting the Lid on Consumer Duty in 2025

Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...

7 MIN READ

Charlotte Duff

    3 Ways to Embed Insights into Stakeholder Organisati...

    Driving engagement and action from research is one of the most important, yet most difficult steps of the research process. Finding ways to improve that flow of insight around a business can make all ...

    7 MIN READ

    Paul Hudson

    Why the Insights Industry Should Hire from Social Sc...

    Research provides a learning foundation for all degrees in the social sciences. Equally, I believe social science degrees provide a foundation for graduates to excel in all types of research, includin...

    7 MIN READ

    Harriet Williams

    6 Tips and Tricks to Win Over Stakeholders with Insi...

    Insights are powerful tools when in the right hands and used to their fullest capacity, but insights experts everywhere have struggled to engage stakeholders in research enough for them to truly under...

    5 MIN READ

    Sophie Grieve-Williams

    Managing Stakeholder Expectations in Market Research

    Insight teams work with a range of individuals and departments across a business, and part of their job, whether it's part of the advert or not, is to manage stakeholder needs and expectations of rese...

    9 MIN READ

    Dr Katharine Johnson

    Market Research, Brand Salience and The Power of Pos...

    Market research has been a boon for businesses since its inception, allowing stakeholders to get to know their customers and consumers on a fundamental level: understanding significant behavioural pat...

    8 MIN READ

    Emily James

    A Guide to Probability and Non-Probability Sampling

    Which sampling technique to use is one of the most important choices that researchers can make at the outset of an academic or market research study. It represents the way you will select individuals ...

    55 MIN READ

    Chris Martin

    5 Ways to Power Up Your Insight Platform With AI

    In case you missed it (which seems unlikely), ChatGPT, the Artificial Intelligence model trained for conversation interactions has been making waves in the last few months. But once you’ve finished as...

    7 MIN READ

    Annette Smith

    Why Choose a Career in Market Research

    No two people will experience the same day in the market research industry – of course there will be some similarities across to-do lists with those working in the same roles, however there is usually...

    7 MIN READ

    Sophie Grieve-Williams

    The Science of Stakeholder Decision-Making

    Decision-making is a fickle, individual process, which is built up on a foundation of environmental and human factors. When it comes to decision-making in a business, stakeholders have a lot of differ...

    10 MIN READ

    Emily James

    Diversity, Inclusion and Flexible Working in Market ...

    “We like to filter new information through our own experiences to see if it computes. If it matches up with what we have experienced, it’s valid. If it doesn’t match up, it is not” says Ijeoma Oluo, o...

    9 MIN READ

    Melissa Martinez