Activating consumer insight is notoriously difficult. That's why we're doing something radically different. We're turning real-world insight into unique and memorable art pieces that leave stakeholders with a powerful, action-driving feeling.
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Posted by Emily James on 22 August
The biggest challenge insight professionals have is getting key decision makers and stakeholders to listen to the insights gained from the voice of the customer, and allowing them to continuously influence important decisions.
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Posted by Emily James on 16 August
Successful research isn't complicated, but neither is there a set formula for researchers to follow for guaranteed success. Agile research is the closest process we have to a truly successful process, so here are the 7 steps of an Agile research process.
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Posted by Emily James on 02 August
In a modern marketplace, where the lifespan of a company has dwindled by over a decade - how can you predict where your brand (or any) will be within the next ten years?
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Posted by Emily James on 22 July
For all that marketing departments and agencies use market research, only a few of them are truly customer-centric. How can market research and insights enhance marketing strategies to have the most impact and success?
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Tags: Insight Innovation Customer Experience Business Strategy
