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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 01 June
There are a few different methods to generate quality qualitative insights, but sometimes the simplest ways are the best; question board focus groups are one simple sure-fire way of getting the data you need and this article is here to tell you why.
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Tags: Focus Group Tools Insight Innovation Market Research

Posted by Emily James on 29 May
With the ever-increasing amount of technology used in the market research industry, it can be hard to find a research provider that has everything you need - we've put together a checklist of considerations you should take into account to help.
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Tags: Community Panel Market Research Customer Experience

Posted by Emily James on 22 May
While the two subjects may seem a little complex at first, understanding how behavioural science and economics overlap, and how this fits (or not) into the day-to-day workings of market research is essential as it becomes a bigger influence in the industry.
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Tags: Insight Innovation Market Research Research in Society

Posted by Emily James on 07 May
What do you know of implicit and explicit testing? Well, it could be the key to better understanding the decision-making process. If you look to the future of market research, we're already slowly adopting these testing methods through industry innovation.
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Tags: Insight Innovation Market Research Research in Society

Posted by Emily James on 24 April
Behavioural science has stretched to impact many areas of study, not only academic but commercial too, and it’s reach is only growing. Researchers now need to take a note of this growing discipline along with its implications for the future of market research.
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Tags: Insight Innovation Market Research Business Strategy