7 MIN READ

Delivering AI Powered Qual at Scale with TextMR

Emily James

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Delivering AI Powered Qual at Scale with TextMR

    It’s safe to say artificial intelligence, and more specifically generative AI, has had a transformative impact on the market research sector. From the contentious emergence of synthetic participants t...

    7 MIN READ

    Emily James

    How to Build Impactful Research Partnerships

    Insight experts and teams often feel like they are fighting a battle on all fronts. With stakeholders drifting further away from insights, market research budgets being slashed throughout all industri...

    7 MIN READ

    Emily James

    Considerations for Curating Clear Perspectives in Re...

    As commerce and market research look to broaden their insights into what shapes the trends at the heart of their consumer bases, combining digital tools and methods with a human or personal touch can ...

    8 MIN READ

    Emily James

    Inflation Results: Consumer Trends and Current Event...

    Inflation is a serious topic for consumers in the UK - it impacts how they spend, how they think and how they will interact with brands in fundamental ways. As such it was the perfect topic for our la...

    8 MIN READ

    Emily James

    Market Research, Brand Salience and The Power of Pos...

    Market research has been a boon for businesses since its inception, allowing stakeholders to get to know their customers and consumers on a fundamental level: understanding significant behavioural pat...

    8 MIN READ

    Emily James

    The Science of Stakeholder Decision-Making

    Decision-making is a fickle, individual process, which is built up on a foundation of environmental and human factors. When it comes to decision-making in a business, stakeholders have a lot of differ...

    10 MIN READ

    Emily James

    AI in Research: A Qualitative Man vs Machine Experim...

    With the latest advancements in publicly-accessible artificial intelligence programmes, it’s led to a lot of discussions surrounding both the public and commercial applications of current-state AI. Wi...

    15 MIN READ

    Emily James

    The Seven Stage Lifecycle of Business Decision-Makin...

    Stakeholder decision-making is a subject filled with a lot of emotional charge on both sides – researchers want to help stakeholders make decisions with powerful insights, but sometimes can’t get them...

    9 MIN READ

    Emily James

    Innovative Market Research Tools That Help You Get A...

    There is a catalogue of market research tools the size of the old-school yellow pages available to insight experts, and these tools cover the entire spectrum of stages throughout the market research p...

    7 MIN READ

    Emily James

    How to Build Immersive Customer Panels and Communiti...

    Customer panels and communities are two very popular research spaces for market research projects. Both are great ways for insight experts to communicate with respondents, segment them and distribute ...

    7 MIN READ

    Emily James