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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Turbocharging Customer-Centric Marketing with Insight

Posted by Emily James on 22 July
For all that marketing departments and agencies use market research, only a few of them are truly customer-centric. How can market research and insights enhance marketing strategies to have the most impact and success?
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Tags: Insight Innovation Customer Experience Business Strategy

How to Build Consumer Trust in your Brand’s Use of Data

Posted by Emily James on 27 June
While companies gain access to an increasing volume of data, consumers are growing more concerned over how their data is being used. In this article, we examine how to bridge the divide and start building consumer trust in your brand's use of personal data.
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Tags: Market Research Research in Society

How to Write a Market Research Brief (+ Free Template)

Posted by Emily James on 27 June
Creating a brief is one of the most important initiating steps for market research, as it provides the necessary information that researchers need to understand your needs as much as you do yourself. Find out how to write the perfect brief (and download our free template) here.
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Tags: Insight Innovation Market Research Business Strategy

What is Marketing Research: The Many Faces of Market Research

Posted by Emily James on 25 June
The interpretation of market research is distorted based on a person's profession, biased due to how they understand market research and what they use market research for.
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Tags: Shopper Behaviour Market Research Business Strategy

What is Correlation Analysis? Definition and Exploration

Posted by Emily James on 18 June
Correlation analysis is a technique that is frequently used in market research, but is also vulnerable to misuse if not understood or applied correctly.
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Tags: Market Research Business Strategy Research in Society

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