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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 22 November
As insight professionals, you've undoubtedly heard a lot about insight activation. But what does it actually mean to ‘activate insight’, and how can we increase our chances (if not ensure) that the insights we send across in research reports to clients are actually listened to?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 15 November
Market research is a constantly evolving industry, with innovations happening in all stages of the research experience. Which 4 insight innovations should smart researchers keep an eye on for the future?
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Tags: Innovation Insight Innovation Market Research

Posted by Emily James on 08 November
On the evening of 7th November 2019, I and a few of my work colleagues went to the second-ever Women in Research Manchester event; here is what we learnt.
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Tags: Insight Innovation Market Research Research in Society

Posted by Emily James on 01 November
With marketers offering more personalised customer experiences, customers are more likely to consider providing more of their personal data in order to facilitate these experiences; but that has impacts for the research industry.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 28 October
Data has the power to drive us towards our goals or keep us away from them - but it isn't without it's issues. A lack of engagement, organisational silos, and intention-action perception gaps are just three of the challenges that data still has to overcome.
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Tags: Shopper Behaviour Market Research Business Strategy