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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 24 July
Market research insights have the power to transform a project, product, service, and even a whole organisation, but they sometimes miss their mark - this is usually down to how they're presented. We have created this simple template to help insight professionals create more impactful reports.
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Emily James on 20 July
Why should insight professionals care about people outside of the 'consumer' context? Because it allows us to see the world through a different lens - the lens that they see brands, industries, and the world through, further enriching actionable insights.
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Tags: Shopper Behaviour Insight Innovation Research in Society

Posted by Emily James on 14 July
Technology is at the forefront of most innovations today, even indirectly influencing non-digital movements in all industries. But how does the Insights Industry use technology and innovation to attract the attention of c-suite officers and engage them in vital insights?
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Emily James on 09 July
Social media analytics is a well-used research method that allows us to generate insights into how a brand's audience is interacting with them on many different platforms. But do we truly understand the power it holds?
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Tags: Shopper Behaviour Market Research Research in Society

Posted by Emily James on 06 July
Facilitating unlimited access to insights enables organisations to grow as a whole, but democratising access to insights can be an intimidating task. There are ways to personalise an organisation's experience to democratisation, to take the steps towards an insightful corporate culture.
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Tags: Insight Innovation Market Research Employee Engagement