<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 23 October
Insights are the life-blood of impactful decisions - but how can we improve these decisions when insights aren't being used to the best of their ability? Providing structure based on knowledge management principles is the key to insight success.
Continue Reading

Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 10 October
Fostering connection while we're all working apart can be tough, but worth talking about at the very least. In aid of World Mental Health Day on 10th October, we're sharing some of our own practices to keep ourselves connected while we work remotely.
Continue Reading

Tags: Employee Engagement Business Strategy Research in Society

Posted by Emily James on 17 September
Survey chatbots are being used more and more as they grow in ability and usefulness. However, have they reached their full potential, is there more yet to come, or are they starting to age out of usefulness?
Continue Reading

Tags: Survey Tools Insight Innovation Market Research

Posted by Emily James on 11 September
There are challenges that come with seeking innovation through crowdsourcing, but there are benefits to crowdsourcing, and there are a number of success stories to learn from and ideas to mitigate any issues that arise.
Continue Reading

Tags: Insight Innovation Market Research Research in Society

Posted by Emily James on 04 September
Storytelling is a great tool for communicating important insights, but how do we tell a story when communicating without words? Visual storytelling takes 'show don't tell' to a whole new meaning, and here are 5 rules to help create an impactful visual story with insights.
Continue Reading

Tags: Creative Qual Tools Market Research