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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 11 December
Influencing c-suite decision-making processes with actionable data has become one of the biggest goals in the insight industry, empowering stakeholders and their businesses with valuable insights. But what is actionable data?
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Tags: Market Research Employee Engagement Business Strategy

Posted by Emily James on 25 November
Quantitative methodologies has always been a staple of market research, surviving each evolution in the insights industry; this adaptability and longevity continues to serve insight professionals well, as a new technological evolution is coming.
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Tags: Survey Tools Insight Innovation Market Research

Posted by Emily James on 20 November
What does it mean to create something game-changing? What is the difference between small innovations and proper breakthroughs that change the world, and how do we achieve the latter?
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Tags: Innovation Insight Innovation Market Research

Posted by Emily James on 18 November
Market analyses are the cornerstone of an impactful business - here is a simple 6-step template resource to help professionals conduct their own analysis, and gain valuable insight into their industry.
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Tags: Market Research Business Strategy Research in Society

Posted by Emily James on 07 November
Data-driven decision making is exactly what it sounds like - a process by which stakeholders use data to inform their decisions, and insight professionals have a key part to play in this process beyond simply delivering the right insights to the right people at the right time.
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Tags: Customer Satisfaction Market Research Business Strategy