7 MIN READ

Maintaining Human Relationships in Online Research Spaces

Emily James

How To Eradicate Customer Preconceptions in Your B...

We make assumptions about everything we encounter in life with the information we have at our dispos...

6 MIN READ

Emily James

    Maintaining Human Relationships in Online Research S...

    With an increasing proportion of the global population now living online, often regardless of traditional social or global demographics, market researchers have a growing ability to tap into truly rep...

    7 MIN READ

    Emily James

    10 Common Questions About InsightHub

    With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight teams and experts for impactful insight generation and activat...

    13 MIN READ

    Emily James

    Delivering AI Powered Qual at Scale with TextMR

    It’s safe to say artificial intelligence, and more specifically generative AI, has had a transformative impact on the market research sector. From the contentious emergence of synthetic participants t...

    7 MIN READ

    Emily James

    How to Build Impactful Research Partnerships

    Insight experts and teams often feel like they are fighting a battle on all fronts. With stakeholders drifting further away from insights, market research budgets being slashed throughout all industri...

    7 MIN READ

    Emily James

    Considerations for Curating Clear Perspectives in Re...

    As commerce and market research look to broaden their insights into what shapes the trends at the heart of their consumer bases, combining digital tools and methods with a human or personal touch can ...

    8 MIN READ

    Emily James

    Inflation Results: Consumer Trends and Current Event...

    Inflation is a serious topic for consumers in the UK - it impacts how they spend, how they think and how they will interact with brands in fundamental ways. As such it was the perfect topic for our la...

    8 MIN READ

    Emily James

    Market Research, Brand Salience and The Power of Pos...

    Market research has been a boon for businesses since its inception, allowing stakeholders to get to know their customers and consumers on a fundamental level: understanding significant behavioural pat...

    8 MIN READ

    Emily James

    The Science of Stakeholder Decision-Making

    Decision-making is a fickle, individual process, which is built up on a foundation of environmental and human factors. When it comes to decision-making in a business, stakeholders have a lot of differ...

    10 MIN READ

    Emily James

    AI in Research: A Qualitative Man vs Machine Experim...

    With the latest advancements in publicly-accessible artificial intelligence programmes, it’s led to a lot of discussions surrounding both the public and commercial applications of current-state AI. Wi...

    15 MIN READ

    Emily James

    The Seven Stage Lifecycle of Business Decision-Makin...

    Stakeholder decision-making is a subject filled with a lot of emotional charge on both sides – researchers want to help stakeholders make decisions with powerful insights, but sometimes can’t get them...

    9 MIN READ

    Emily James