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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 03 May
Each brand has their own dedicated consumer tribe, predominantly made up of their own loyal customer base. The insights this tribe holds are game-changing.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 25 April
When taking advantage of the largest online community in the world, how do brands fit social media intelligence methods into active research schedules?
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 15 April
In order to build the best market research experience, it is good to know what types of market research methods there are available. This article compiles 15 different market research methods in order to provide a comprehensive overview of the options available.
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Tags: Creative Qual Tools Panel Tools Market Research

Posted by Emily James on 04 April
Customer relationship management is essential to the success of a business, but researching your customers can be tricky. Balancing research between the two distinct tribes, Loyal and Transient, is key to gaining a deep understanding into the behaviours and motivations of their customer-base.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 29 March
There are many examples of practical innovations, but how many of those have come from the discovery of latent needs? Here are 8 prime examples of how practical innovation can be created in response to undiscovered customer and business needs.
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Tags: Insight Innovation Market Research Research in Society