Are Survey Chatbots Coming of Age?
The first chatbot I ever came into contact with was Cleverbot when I was in school. Cleverbot is a bot created by AI scientist Rollo Carpenter and first went online in 1997; anyone could have conversa...
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In recent years, the rapid advancement of technology and data analytics has revolutionised working p...
The first chatbot I ever came into contact with was Cleverbot when I was in school. Cleverbot is a bot created by AI scientist Rollo Carpenter and first went online in 1997; anyone could have conversa...
Innovation and Crowdsourcing are complex topics by nature, each with their own set of unique challenges; for insight professionals, this means working out how to carefully navigate both topics when th...
Storytelling is a great tool for communicating important insights, but how do we tell a story when communicating without words?
Have you ever wondered if we can accurately predict the future? Now, I’m not talking about psychic abilities, but rather taking a customer or consumer, or even a segment of them, and predicting how th...
Picture yourself searching for a new car. You know what you want in a car, but you’re not picky about where you get it from – so you start searching online and in showrooms for the right one.
Market research insights have the power to transform a project, product, service, and even a whole organisation, but they sometimes miss their mark. This isn’t the fault of the insights themselves, bu...
When writing a story, readers need certain information to form a picture of the characters, the location the story is set in, the relationships formed between characters, and the situations they get i...
When we talk about stakeholders in the insights industry, we typically mean, anyone who has a stake in the research itself. This is usually department managers, and anyone else who needs those specifi...
In 2019, I first explored the importance of social media insights, but focussed on how to incorporate it into market research strategies; social media insights are the result of social media analytics...
Empowering stakeholders is a popular topic right now, with more light being shed on the fact that insights aren’t as accessible as most people think they are, especially when presented only to certain...