9 MIN READ

The FlexMR Insights Marketing Team Responds to the UN Global Call to Creatives

Chris Martin

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    The FlexMR Insights Marketing Team Responds to the U...

    Editor's Note: This live stream has now taken place. You can still watch the recording via YouTube and read updates from the now closed live blog below. On March 27th, in the wake of the COVID-19 pand...

    9 MIN READ

    Chris Martin

    Responsibility and Sensitivity: Research in the Time...

    Since the start of the COVID-19 outbreak, there has been some fantastic advice published on how to adapt research methodologies to fit into a world adjusting to strict social distancing. I’ve read a g...

    7 MIN READ

    Chris Martin

    Advice for Insight Communities During COVID-19

    For many of us in the UK, it was the government’s rapid change of stance on Covid-19 that signalled a step-shift in the seriousness and scale of the situation. Every industry will be impacted by the h...

    8 MIN READ

    Chris Martin

    Dungeons, Dragons & Impactful Stories (MRS IMPAC...

    Recently, I was fortunate enough to be a part of the MRS Impact 2020 conference. In a new venue and new format, this year’s annual gathering of insight industry professional included two stages – one ...

    9 MIN READ

    Chris Martin

    Culture, Politics and Ethics: The Wide Net of Resear...

    After two days packed full of learning at the 2020 MRS IMPACT conference – I’m reminded that even though insights industry discussion is often dominated by methodology and technology, our remit is muc...

    7 MIN READ

    Chris Martin

    6 Skills Agile Insight Teams Need to Succeed

    Over the past three decades, agile methodologies have revolutionised the way in which IT and development teams work. Benefits have ranged from increased success rates in bringing products to market, i...

    7 MIN READ

    Chris Martin

    Building a Successful Customer Insights Team

    Once upon a time, it was enough to develop better products than competitors, provide a superior service, or find new operational efficiencies. These were all important markers of success. But today, a...

    8 MIN READ

    Chris Martin

    The Effect of Data & Insight on Strategic Decisi...

    In the 1967 book, The Five Day Course on Thinking, the pre-eminent physician and psychologist Edward de Bono debuted a simple, mathematical game to the world. This was the L Game. Though the book and ...

    7 MIN READ

    Chris Martin

    Building a Personal Insights Industry Brand

    I consider myself extremely fortunate to speak at the first ever MRS &More conference. The event, which took place on October 24th 2019, provided a welcome change of pace. Open only to &More m...

    10 MIN READ

    Chris Martin

    How Software Developers Shape Modern Research Experi...

    This is the third (and final) part of my MRMW EU 2019 summary series. You can read my Day 1 summary here, and my overview of the second day here.

    7 MIN READ

    Chris Martin