3 MIN READ

All You Need to Know About Online Diary Studies

Annette Smith

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    All You Need to Know About Online Diary Studies

    Online diary studies are great for capturing experiences with products and services and for taking a more continuous look at consumers in their everyday lives. Doing your diary study online allows you...

    3 MIN READ

    Annette Smith

    The Evolution of the Market Research Forum

    The forum started life as electronic mailing list, evolved into a bulletin board, was re-branded as a forum then took over the online research world in many people's eyes. Then a funny thing happened ...

    3 MIN READ

    Annette Smith

    Increasing the Value of Online Research with Dedicat...

    Being able to both remove the pain of doing research and increase value to the business too. It sounds like we have been here before. Only we haven't, this is new and it's something businesses need to...

    2 MIN READ

    Annette Smith

    What is a Listening Community?

    The increased popularity of social media monitoring has given market researchers a new approach to research - instead of asking questions and getting answers back, we can now 'listen' to what people a...

    3 MIN READ

    Annette Smith

    Integrating Online Communities into Facebook

    Market researchers have long been on a quest to engage with younger audiences, who are notoriously elusive and difficult to engage in traditional research. With online, community-based research, we ar...

    3 MIN READ

    Annette Smith

    How Flexible Can Online Market Research Be?

    "There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns - the...

    2 MIN READ

    Annette Smith