5 Uses of Market Research in Web Development
Designing and implementing a successful, revenue-generating website involves a lot more than just coding knowledge. While coding is the vital element of any web project (without it websites would not ...
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Design is something we all use, whether consciously or unconsciously in the insights industry. Desig...
Designing and implementing a successful, revenue-generating website involves a lot more than just coding knowledge. While coding is the vital element of any web project (without it websites would not ...
The market research journal has come a long way from the slightly dog-eared notebook which we would leave with participants for them to fill in (then spend several hours trying to decipher their handw...
Once upon a time a time, scrapbooking was redolent of sitting with a pair of scissors, a pot of glue and some coloured paper and cutting and pasting magazine images, post cards and concert tickets. In...
We all know about the importance of surveys in the market research world. This makes it even more important to keep an eye on survey quality - from many angles. Today, I am looking at a few hand-picke...
New flavours of ice cream... testing service propositions… ideas for fish sauces... naming your new product… must-have website features… top cities of the world to visit… features required in a TV pac...
During discussions about the pros and cons of online market research vs. face to face market research we quite often hear the standard argument that seems to persist across all sectors: "online must b...
Running a sucessful online community is somewhat of an art form. There are a lot of different elements that must come together to extract useful, and meaningful data from these powerful groups. In thi...
I ran my first Live ChatMR on our FlexMR platform back in 2007 and, thinking back, there are quite a few things which I have discovered in the intervening 5 years and 50+ live online groups that I wis...
Especially within insight communities or during long-term projects respondents want to have a choice on how to respond to your questions and how to take part in your set tasks.
Online diary studies are great for capturing experiences with products and services and for taking a more continuous look at consumers in their everyday lives. Doing your diary study online allows you...