4 MIN READ

6 Ways to Integrate Polls into Online Market Research

Annette Smith

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    6 Ways to Integrate Polls into Online Market Researc...

    Although there is a wide range of definitions of what constitutes a poll, from a long survey to a vote, ballot or election, I’ll be talking about polls here as a quick stand-alone question, which can ...

    4 MIN READ

    Annette Smith

    5 Uses of Market Research in Web Development

    Designing and implementing a successful, revenue-generating website involves a lot more than just coding knowledge. While coding is the vital element of any web project (without it websites would not ...

    5 MIN READ

    Annette Smith

    The Most Effective Ways to Use a Market Research Jou...

    The market research journal has come a long way from the slightly dog-eared notebook which we would leave with participants for them to fill in (then spend several hours trying to decipher their handw...

    4 MIN READ

    Annette Smith

    What is a Market Research Scrapbook and How Can it b...

    Once upon a time a time, scrapbooking was redolent of sitting with a pair of scissors, a pot of glue and some coloured paper and cutting and pasting magazine images, post cards and concert tickets. In...

    5 MIN READ

    Annette Smith

    3 Simple Ways to Reduce Survey Drop Out Rates

    We all know about the importance of surveys in the market research world. This makes it even more important to keep an eye on survey quality - from many angles. Today, I am looking at a few hand-picke...

    2 MIN READ

    Annette Smith

    Best Practices for Market Research Brainstorms

    New flavours of ice cream... testing service propositions… ideas for fish sauces... naming your new product… must-have website features… top cities of the world to visit… features required in a TV pac...

    5 MIN READ

    Annette Smith

    Is Online Qualitative Research Always Cheaper?

    During discussions about the pros and cons of online market research vs. face to face market research we quite often hear the standard argument that seems to persist across all sectors: "online must b...

    3 MIN READ

    Annette Smith

    Best Practices for Running a Successful Online Commu...

    Running a sucessful online community is somewhat of an art form. There are a lot of different elements that must come together to extract useful, and meaningful data from these powerful groups. In thi...

    4 MIN READ

    Annette Smith

    5 Top Tips for Moderating Online Focus Groups

    I ran my first Live ChatMR on our FlexMR platform back in 2007 and, thinking back, there are quite a few things which I have discovered in the intervening 5 years and 50+ live online groups that I wis...

    3 MIN READ

    Annette Smith

    The Benefits of Choice in Online Research

    Especially within insight communities or during long-term projects respondents want to have a choice on how to respond to your questions and how to take part in your set tasks.

    2 MIN READ

    Annette Smith