6 MIN READ

What Can Market Researchers Learn from the Practice of User Experience (UX) Design?

Annette Smith

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    What Can Market Researchers Learn from the Practice ...

    As a market researcher turned technology development manager, I now spend the majority of my time addressing user requirements in relation to the FlexMRplatform, designing the FlexMR software alongsid...

    6 MIN READ

    Annette Smith

    Market Research Automation: Fact, Fiction and Realit...

    It seems you can’t move on Twitter these days for tweets linking to blogs, reports and opinion pieces about automation in market research and suggestions that it won’t be long before researchers may b...

    7 MIN READ

    Annette Smith

    The 7 Best Market Research Dashboards

    Ah, dashboards. You can’t move these days for them. After all, nearly everyone loves a quick data-hit, don’t they? In reality, the term ‘dashboard’ covers a multitude of data interface types. We did a...

    10 MIN READ

    Annette Smith

    3 Emerging Market Research Technologies

    When I was a child, I used to watch Tomorrow’s World every week in a mixture of shock and awe as the presenters introduced week after week of new ideas, technology and (in my mind at least) dire predi...

    6 MIN READ

    Annette Smith

    4 Simple Ways to Make Your Research Surveys Agile

    Long ago, when I first started working in market research, nearly all our surveys were carried out over the phone. The trouble was, there was just so much we wanted to know about consumer behaviour. T...

    5 MIN READ

    Annette Smith

    The Role of Technology Providers in Market Research

    Long ago, I drove around the south western fringes of Cumbria conducting face-to-face interviews as part of a research project about people’s experiences of call centres. Our last call of the day was ...

    5 MIN READ

    Annette Smith

    6 Considerations for International Market Research

    So you’ve got a product or service you want to market internationally and want to start conducting some qualitative research across your target markets? Fantastic!

    7 MIN READ

    Annette Smith

    Will Facebook Reactions be a Turning Point for Socia...

    Since Facebook’s ‘like’ button was introduced in 2009, it has not only become one of the platform’s best known features, it has also become a standard feature across nearly every website and app out t...

    6 MIN READ

    Annette Smith

    5 Ways You Have Been Marketing to Millennials Wrong

    First, an admission: I myself am on the furthest edges of the Millennial (AKA Generation Y) demographic, on the border with Generation X.

    5 MIN READ

    Annette Smith

    Agile Development: Where and When Should It Be Used?

    With the launch of Windows 10 in 2015, Microsoft declared that this would be the last ever roll out of a new version of its operating system. Henceforth, all development of the platform would be itera...

    5 MIN READ

    Annette Smith