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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Annette Smith on 31 August
Market research automation - Faster, cheaper, better? Annette Smith examines the elements of market research we should be automating and homes in on those that are uniquely human.
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Tags: Innovation

Posted by Annette Smith on 31 August
Annette Smith discusses the necessary characteristics of a market research dashboard and conducts a whistle-stop tour of the best on the market.
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Tags: Website Development Shopper Behaviour

Posted by Annette Smith on 31 August
Annette Smith discusses the 3 technologies we should all be keeping an eye on in the market research world: VR, wearables and IoT.
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Tags: Shopper Behaviour Innovation

Posted by Annette Smith on 31 August
Discover 4 simple ways to transform your old, long-form surveys into bite-sized agile chunks. Take advantage of agile methodologies to improve completion rates & research participant engagement.
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Tags: Survey Tools Insight Innovation Agile

Posted by Annette Smith on 30 August
There are, broadly, two types of technology provider in the market research industry: technology firms that build software first, and research firms that offer technology second. But one question persists - which approach is better?
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Tags: Shopper Behaviour Innovation