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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Annette Smith on 31 August
In today's digital world the collection of consumer data has never been easier but data is just that, data. How you handle this sea of data determines the accuracy of your insight... Enter digital analysis.
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Tags: Insight Innovation Employee Engagement

Posted by Annette Smith on 31 August
Market research and UX design are inextricably linked in terms of their customer experience objectives. Discover the UX tools that can be applied by researchers for enhanced insight quality.
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Tags: Customer Satisfaction Shopper Behaviour Insight Innovation

Posted by Annette Smith on 31 August
Market research automation - Faster, cheaper, better? Annette Smith examines the elements of market research we should be automating and homes in on those that are uniquely human.
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Tags: Innovation

Posted by Annette Smith on 31 August
Annette Smith discusses the necessary characteristics of a market research dashboard and conducts a whistle-stop tour of the best on the market.
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Tags: Website Development Shopper Behaviour

Posted by Annette Smith on 31 August
Annette Smith discusses the 3 technologies we should all be keeping an eye on in the market research world: VR, wearables and IoT.
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Tags: Shopper Behaviour Innovation