8 MIN READ

Do New Yorkers Love New York? Why it Should Matter to Researchers

Emily James

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    Do New Yorkers Love New York? Why it Should Matter t...

    When writing a story, readers need certain information to form a picture of the characters, the location the story is set in, the relationships formed between characters, and the situations they get i...

    8 MIN READ

    Emily James

    What Is Responsible Innovation and Why Does It Matte...

    The principles of innovation are an incredibly interesting aspect of the business landscape. It certainly is a unique space as entrepreneurs and new product development departments continuously push t...

    8 MIN READ

    Charlotte Evans

    The Underlying Mechanics of Consumer Trust in Market...

    In today’s world, consumers demand more from brands. After saturating the market for a good while, influencers and endorsements now have less authority as the industry shifts back towards ‘trust marke...

    6 MIN READ

    Amy Ismay

    How Technology & Innovation Get Researchers a C-...

    When we talk about stakeholders in the insights industry, we typically mean, anyone who has a stake in the research itself. This is usually department managers, and anyone else who needs those specifi...

    8 MIN READ

    Emily James

    Understanding the Role of Social Media Analytics in ...

    In 2019, I first explored the importance of social media insights, but focussed on how to incorporate it into market research strategies; social media insights are the result of social media analytics...

    8 MIN READ

    Emily James

    Empowering Stakeholders by Democratising Access to I...

    Empowering stakeholders is a popular topic right now, with more light being shed on the fact that insights aren’t as accessible as most people think they are, especially when presented only to certain...

    7 MIN READ

    Emily James

    Painting a Picture with Insight from Londoners

    We each have an emotional connection to where we live; whether it’s where we grew up or where we’ve moved to, the memories that we make and the life that we cultivate in that place colours the percept...

    8 MIN READ

    Emily James

    The Effects of Digital Transformation on the Insight...

    Technology and commercialisation have been a global catalyst for change, but with change comes a whole host of challenges and opportunities all industries have to adapt to. Digital transformation is a...

    8 MIN READ

    Emily James

    Spot the Bot: Tips for Improving Data Quality

    Data quality has long been an important part of the research process, but recently sampling techniques have drawn criticism for being prone to automated bots completing surveys. Whilst there are many ...

    7 MIN READ

    Amy Greenwood

    Creating a Buzz: How to Make Insights Exciting

    When formulated accurately and actionably, insights are inherently exciting – they have the potential to completely transform any industry and allow us to understand consumer behaviour. So why do we d...

    6 MIN READ

    Emily James