8 MIN READ

Understanding the Role of Social Media Analytics in Market Research

Emily James

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    Understanding the Role of Social Media Analytics in ...

    In 2019, I first explored the importance of social media insights, but focussed on how to incorporate it into market research strategies; social media insights are the result of social media analytics...

    8 MIN READ

    Emily James

    Empowering Stakeholders by Democratising Access to I...

    Empowering stakeholders is a popular topic right now, with more light being shed on the fact that insights aren’t as accessible as most people think they are, especially when presented only to certain...

    7 MIN READ

    Emily James

    Painting a Picture with Insight from Londoners

    We each have an emotional connection to where we live; whether it’s where we grew up or where we’ve moved to, the memories that we make and the life that we cultivate in that place colours the percept...

    8 MIN READ

    Emily James

    The Effects of Digital Transformation on the Insight...

    Technology and commercialisation have been a global catalyst for change, but with change comes a whole host of challenges and opportunities all industries have to adapt to. Digital transformation is a...

    8 MIN READ

    Emily James

    Spot the Bot: Tips for Improving Data Quality

    Data quality has long been an important part of the research process, but recently sampling techniques have drawn criticism for being prone to automated bots completing surveys. Whilst there are many ...

    7 MIN READ

    Amy Greenwood

    Creating a Buzz: How to Make Insights Exciting

    When formulated accurately and actionably, insights are inherently exciting – they have the potential to completely transform any industry and allow us to understand consumer behaviour. So why do we d...

    6 MIN READ

    Emily James

    Digital Insights, Physical Communication – The Best ...

    Nowadays, everything we can possibly think to do has moved online. Writing letters has been replaced with emails and instant messaging, physical copies of music are only bought to use with nearly outd...

    8 MIN READ

    Emily James

    4 Pillars of Effective Stakeholder Engagement

    There are a few significant challenges associated with stakeholder engagement such as demand on time and resources, unconscious and conscious biases everywhere (departmental biases, human biases, fina...

    8 MIN READ

    Emily James

    Question Boards: A Simple Approach to Generating Qua...

    Qualitative research is notorious for its contextual, complex insights that when interpreted right are very actionable. There are many different ways to generate qualitative insights, with more creati...

    8 MIN READ

    Emily James

    The Benefits of a Dedicated Online Focus Group Tool

    Like many, I have had to adapt to running every business meeting by web conference, often on platforms like Zoom, Join Me, Webex & Teams. But also, like many, I have experienced greater tiredness ...

    7 MIN READ

    Paul Hudson