5 MIN READ

Applying Market Research to Higher Education Course Development

Chris Martin

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    Applying Market Research to Higher Education Course ...

    Developing a new course for your institution is a difficult and time consuming task. From designing the syllabus to the teaching materials, course policies and structure – it can seem overwhelming at ...

    5 MIN READ

    Chris Martin

    Best Practices for Market Research Brainstorms

    New flavours of ice cream... testing service propositions… ideas for fish sauces... naming your new product… must-have website features… top cities of the world to visit… features required in a TV pac...

    5 MIN READ

    Annette Smith

    The Top 5 Market Research Trends of 2015

    This article is focused on the most prominent emerging technologies, methodologies and ideas we witnessed throughout 2015. To discover our most up-to-date industry analysis, take a look at The Top 6 T...

    6 MIN READ

    Chris Martin

    Discovering Latent Needs Through Creative Research

    Latent needs were famously described by the late, great business tycoon Henry Ford. Immortalised in the words “If I had asked people what they wanted, they would have asked for a faster horse” the con...

    5 MIN READ

    Chris Martin

    4 Key Steps to Building a Responsive Research Panel

    Quite simply, without panellists you don't have a panel.

    5 MIN READ

    Charlotte Duff

    How to Effectively Evaluate Brands with Qual Researc...

    Quantitative research has a vast number of uses and in the internet era is widely available to businesses of virtually any size. However, the idea that brand evaluation can be conducted purely with qu...

    5 MIN READ

    Chris Martin

    Best Practices for Online Focus Groups

    Online focus groups are a dynamic, and interactive tool with significant benefits not provided by traditional focus groups. Also known as a live-chat focus group, these act as real time discussion are...

    5 MIN READ

    Chris Martin

    10 Free Online Consumer Research Tools

    Market research can be an expensive endeavour and we realise that not all companies are able to afford access to some of the more premium services available. Conducting your market research online is ...

    9 MIN READ

    Chris Martin

    Best Practices for Online Smartboards

    SmartboardMR is, in essence, an interactive image that allows direct feedback on all or specific aspects of an image. These useful tasks have a wide range of uses, from gauging participant reaction, t...

    5 MIN READ

    Chris Martin

    The Role of Market Research In a Big Data World

    Big data describes the wealth of digital information produced by our interactions across the internet - the trails and footprints we leave. According to IBM, the term arises from the generation of con...

    5 MIN READ

    Chris Martin