5 MIN READ

8 Traits of the Best Qualitative Market Researchers

Chris Martin

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    8 Traits of the Best Qualitative Market Researchers

    A career in market research requires a number of skills, from technical knowledge of how to conduct research to a broader appreciation of how this information will be used within the organisation. Qua...

    5 MIN READ

    Chris Martin

    Best Practices for Online Customer Panels

    An online panel is a managed survey system in which participants have agreed to provide feedback on products, services and perceptions. The concept is simple, however the implementation can be unique ...

    4 MIN READ

    Chris Martin

    How to Overcome Key Stakeholder Challenges in Market...

    Embedding market research within the business is not as easy as it sounds. Asking customers their opinion and putting a summary together of what they say is not enough for the feedback to be noticed. ...

    5 MIN READ

    Dr Dorota Crockford

    Little Data: How to Make the Most Out of Big Data In...

    Big Data offers the prospect of reaching the ‘Holy Grail’ of customer insight – being able to analyse and track consumer behaviour in real-time and at a large enough scale to confidently make decision...

    6 MIN READ

    Paul Hudson

    6 Simple Steps to Lowering Online Drop Out Rates

    One of the single largest challenges researchers face is the dreaded dropout rate. Dropouts are participants that are present at the start of your research, but leave throughout. Generally, dropouts a...

    6 MIN READ

    Chris Martin

    Combining CRM Data with Online Research for Unique I...

    Making sense of data takes skill, flair and determination. Key to all this is the data being in the right place to work with. That means collecting it all together in one place in a nice sensible, ord...

    2 MIN READ

    Maria Twigge

    6 Powerful Ways to Predict Customer Satisfaction

    McKinsey & Company describe the purpose of customer satisfaction in the words of Bruce Springsteen – “Sustaining an audience is hard, it demands a consistency of thought, of purpose and of action ...

    6 MIN READ

    Chris Martin

    3 Simple Ways to Reduce Survey Drop Out Rates

    We all know about the importance of surveys in the market research world. This makes it even more important to keep an eye on survey quality - from many angles. Today, I am looking at a few hand-picke...

    2 MIN READ

    Annette Smith

    The Secret to Understanding Customer Experience

    Customer experience (or CX as it is commonly referred to as) has slowly woven its way in to the modern marketer’s lexicon. It is now a broad all-encompassing term used to benchmark company performance...

    5 MIN READ

    Chris Martin

    Innovation and Market Research: A Balance Between Ri...

    Does your business have competitive advantage that ensures a strong position in the market and can you keep it? This is one of those questions that can give a business person nightmares, but at the sa...

    5 MIN READ

    Dr Dorota Crockford