5 MIN READ

Online Scrapbooking: What Researchers Can Learn from Pinterest

Chris Martin

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    Online Scrapbooking: What Researchers Can Learn from...

    This year, the popular image-based networking site Pinterest celebrated its fifth birthday. Over five years of operation, the site has grown from 5,000 to over 70 million users. This is, in part, beca...

    5 MIN READ

    Chris Martin

    8 Quick and Easy Ways to Optimise Your Online Survey...

    Online surveys are a staple of the market research industry. According to the 2015 Quirk’s Corporate Research Report (CRR), online surveys are the most popular research method with approximately 95% o...

    6 MIN READ

    Chris Martin

    Online Market Research - The Past, Present and Futur...

    The history of market research, the predecessor to online research, is complex and differs vastly depending on who you ask. According to Lawrence Lockley, author of Notes on the History of Marketing R...

    6 MIN READ

    Chris Martin

    Is DIY the New Frontier of Market Research?

    One of the biggest trends and developments in the market research industry is the rise of in-house do-it-yourself solutions. So, should DIY be the new normal? This isn’t a one off decision when you st...

    6 MIN READ

    Paul Hudson

    5 Steps to Keeping Research Participant Data Secure

    Data security is a top priority for many businesses, but in particular market research firms. The data we collect is valuable to our clients, but even more valuable to our participants. We have a resp...

    6 MIN READ

    Chris Martin

    Dear Focus Group, We Need to Talk...

    Dear Focus Group, You were once the darling of my life. I was attracted to you for so many reasons: I could view my customers first hand, watch their reactions to my questions, get in-depth feedback t...

    7 MIN READ

    Paul Hudson

    10 Questions to Ask Your Online Research Provider

    Selecting the right market research partner is a crucial decision. It is one that will help determine whether or not your research project will be a success and make a positive impact on the business....

    6 MIN READ

    Chris Martin

    6 Ways to Integrate Polls into Online Market Researc...

    Although there is a wide range of definitions of what constitutes a poll, from a long survey to a vote, ballot or election, I’ll be talking about polls here as a quick stand-alone question, which can ...

    4 MIN READ

    Annette Smith

    5 Uses of Market Research in Web Development

    Designing and implementing a successful, revenue-generating website involves a lot more than just coding knowledge. While coding is the vital element of any web project (without it websites would not ...

    5 MIN READ

    Annette Smith

    5 Ways Qualitative Research Can Complement Big Data

    Big Data is one of the most popular buzzwords in business. If you were to believe the social media hype, you might be forgiven for thinking that it holds the solution to every marketing problem in the...

    5 MIN READ

    Chris Martin