In Defence of the Survey
Whatever has been predicted about the demise of market research or surveys, they are still very much alive today. Far from being extinct, surveys are flourishing. To the point, some might argue, that ...
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Understanding customers, what drives their decision making and what they want from businesses is the...
Whatever has been predicted about the demise of market research or surveys, they are still very much alive today. Far from being extinct, surveys are flourishing. To the point, some might argue, that ...
Understanding the difference between qualitative and quantitative research is fundamental to running a successful research project. The terms underpin the two key approaches to research. Both have sig...
Understanding the behaviour of shoppers in an online space comes with its own set of challenges. Contextual variables are even more difficult to predict than in a shop or store and competition for the...
Reflexivity is a vital skill for any researcher. It is the systematic, conscious process of evaluating oneself and resulting relationship with the research process. Understanding how unconscious bias,...
Mobile research has its critics but it is undeniable that the relationship we have with our smartphones and other personal devices; always-there, always-on, makes mobile research an immensely desirabl...
We may love our in-depth qualitative research tools, but we know the value of integrating both qual and quant methods. That’s why we have built our DIY quantitative research sample size calculator. Fr...
Hardly a month goes by without it being reported that another company has had its online data security breached. Therefore, it is perhaps unsurprising that many people have concerns when it comes to t...
At its core, research is comprised of two key elements: (1) understanding data and (2) presenting it in a way that drives business change. The first part is what we, as researchers, tend to be most fa...
As we settle in to a new year, we have the perfect opportunity to take stock, look at the industry and identify the defining trends of 2016. This is not a list of predictions, hopes or wishes – but ra...
With 92% of UK consumers owning a mobile device, mobile market research is more important than ever. It offers us the opportunity to tap into customers’ in-the-moment experiences, target invites by sp...