How to Choose a Market Research Methodology
Businesses are increasingly challenging market research to deliver insight with impact, which supports decision making and provides clear direction. Unfortunately, market research is often criticised ...
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Understanding customers, what drives their decision making and what they want from businesses is the...
Businesses are increasingly challenging market research to deliver insight with impact, which supports decision making and provides clear direction. Unfortunately, market research is often criticised ...
In its simplest form, Triangulation means using more than one research discipline/ methodology in order to eliminate as much bias as possible.
From both a business and analyst point of view, being overloaded by data is inevitable. Endless amounts of data is collected on a daily basis, particularly in an increasingly digital world where consu...
Data-driven marketing is officially defined as “the marketing insights and decisions that arise from the analysis of data about or from consumers.” It is being rapidly adopted by companies to further ...
The term ‘conjoint’ is described simply as “pertaining to or formed by two or more in combination.” This, in my opinion, is a very good summary of what conjoint analysis is and what it is most useful ...
Big data and market research are two information gathering tools that businesses must employ to succeed in the modern age. In terms of how they function within an organisation, there are two main scho...
There is nothing worse than being faced with slide upon slide of text, bullet points and quotes. How are you meant separate the key takeaways from less than relevant points? When you pick up a researc...
One of the most misunderstood concepts of quantitative research is the confidence interval. However, it is a crucial step in finding out whether or not your survey results confirm your original hypoth...
In our webinar Beyond Gen Z: A Guide to Modern Segmentation we dissected demographic and cohort based segmentation techniques. After looking at each in turn, we discovered a number of problems with th...
Mobile market research isn't just gaining traction, it is here to stay. It enables marketers and researchers to interact with consumers in a natural environment. But it also provides insight into cons...