6 MIN READ

How to Choose a Market Research Methodology

Louisa Thistlethwaite

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    How to Choose a Market Research Methodology

    Businesses are increasingly challenging market research to deliver insight with impact, which supports decision making and provides clear direction. Unfortunately, market research is often criticised ...

    6 MIN READ

    Louisa Thistlethwaite

    Triangulation: Beating the Bias

    In its simplest form, Triangulation means using more than one research discipline/ methodology in order to eliminate as much bias as possible.

    5 MIN READ

    Chris Martin

    5 Tips for Avoiding Data Overload

    From both a business and analyst point of view, being overloaded by data is inevitable. Endless amounts of data is collected on a daily basis, particularly in an increasingly digital world where consu...

    5 MIN READ

    Kimberley Bell

    What is Data Driven Marketing?

    Data-driven marketing is officially defined as “the marketing insights and decisions that arise from the analysis of data about or from consumers.” It is being rapidly adopted by companies to further ...

    6 MIN READ

    Grayling Ferguson

    3 Ways to Use Conjoint Analysis in Market Research

    The term ‘conjoint’ is described simply as “pertaining to or formed by two or more in combination.” This, in my opinion, is a very good summary of what conjoint analysis is and what it is most useful ...

    6 MIN READ

    Dr Dorota Crockford

    6 Steps to Integrating Big Data & Market Researc...

    Big data and market research are two information gathering tools that businesses must employ to succeed in the modern age. In terms of how they function within an organisation, there are two main scho...

    2 MIN READ

    Chris Martin

    How to Create Visual Impact from Research Findings

    There is nothing worse than being faced with slide upon slide of text, bullet points and quotes. How are you meant separate the key takeaways from less than relevant points? When you pick up a researc...

    5 MIN READ

    Charlotte Duff

    The Quantitative Research Confidence Interval Calcul...

    One of the most misunderstood concepts of quantitative research is the confidence interval. However, it is a crucial step in finding out whether or not your survey results confirm your original hypoth...

    5 MIN READ

    Chris Martin

    3 Alternatives to Demographic Profiling

    In our webinar Beyond Gen Z: A Guide to Modern Segmentation we dissected demographic and cohort based segmentation techniques. After looking at each in turn, we discovered a number of problems with th...

    6 MIN READ

    Chris Martin

    Why Mobile Matters: How to Research Consumers on the...

    Mobile market research isn't just gaining traction, it is here to stay. It enables marketers and researchers to interact with consumers in a natural environment. But it also provides insight into cons...

    2 MIN READ

    Chris Martin