10 MIN READ

The Role of Focus Groups in our Quest for Expressive Data

Gareth Bowden

Ingredients for a Successful Consumer Segmentation

Actionable insights from relevant samples are crucial to making decisions within a business. As insi...

4 MIN READ

Sophie Grieve-Williams

    The Role of Focus Groups in our Quest for Expressive...

    Data tells a story. As researchers, our role is to explore this story on behalf of stakeholders. Sometimes this is as simple as testing customer preference on, for example, tangible physical attribute...

    10 MIN READ

    Gareth Bowden

    Infographic: The Anatomy of a Successful Insights Te...

    What defines success in an insights team? There are many aspects that define success, but one pivotal factor that propels us towards success is the composition of the insights team. When we think abou...

    5 MIN READ

    Sophie Grieve-Williams

    Four Ways Researchers Can Form Strong Stakeholder Re...

    The researcher-stakeholder relationship is frequently and widely discussed, yet in a practical sense it’s not always clearly laid out as to how insight professionals can achieve a stronger relationshi...

    7 MIN READ

    Josie Sanderson

    Zoom Out - Big Picture Data Reporting

    At this moment in time, if we google “data reporting formats”, even adding a descriptor like “modern” or “innovative” to it, the first few organic results are always How to Write a Data Report or The ...

    9 MIN READ

    Emily James

    Just in Time - Making Research More Efficient?

    In the Insights Industry, we are constantly on the lookout for ways to become more efficient. We have found ways to automate extraneous processes, design more impactful research experiences (for resea...

    8 MIN READ

    Emily James

    Building a Research Technology Stack for Better Insi...

    Technology stacks are more frequently discussed in the marketing and software development industries. As the name suggests, these are personalised ecosystems of technology created to work in conjuncti...

    8 MIN READ

    Emily James

    Surveys, Video and the Changing Face of Agile Resear...

    Agile research is a common talking point in the insights industry. We are constantly on the lookout for new tools, new techniques, new methodologies, new anything to help us design and implement agile...

    7 MIN READ

    Emily James

    Infographic: Our 2020 in Review

    Last year, I wrote a review of FlexMR's journey to success in 2019, and mentioned that last year was a pretty tumultuous year... it's safe to say that 2020 managed to blow that right out of the water!

    5 MIN READ

    Sophie Grieve-Williams

    Why Responsible Innovation Marks the Future of Onlin...

    These days, in the supersonic speedy realm we live in, it seems everything is focused on speed and profitability, and the human factor has become an actual subject we have to call out. In my opinion, ...

    8 MIN READ

    Heather Wendlandt

    Influencing C-Suite Decisions with Actionable Data

    Isn’t influencing decision-making processes the goal of market research? Or at least, isn’t influencing decisions with actionable data what our goal has become through the evolution of our industry?

    8 MIN READ

    Emily James