10 MIN READ

The 7 Best Market Research Dashboards

Annette Smith

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    The 7 Best Market Research Dashboards

    Ah, dashboards. You can’t move these days for them. After all, nearly everyone loves a quick data-hit, don’t they? In reality, the term ‘dashboard’ covers a multitude of data interface types. We did a...

    10 MIN READ

    Annette Smith

    Does Eye Tracking Technology Add Value to Digital Re...

    What is Eye Tracking Technology? Eye tracking is by no means a new development and is in short, the measurement of eye activity. The application of eye tracking within a research context includes trac...

    5 MIN READ

    Grayling Ferguson

    The Importance of Geofencing Market Research Surveys

    Take a moment to stop and look around you… what do you see? A Smartphone? A tablet? Mobile is now the world we live in with around 82.8 million devices in the UK alone. Given ONS estimate the UK popul...

    5 MIN READ

    Amy Greenwood

    Passive Data Collection vs. Observational Research -...

    When you start to consider these two methodologies in depth, you realise that whilst there are differences between them, there are also some striking similarities. Both are reliant on people completin...

    6 MIN READ

    Charlotte Duff

    6 Creative Examples of Ethnographic Research in Acti...

    Harvard Business Review defines ethnography as a “branch of anthropology that involves trying to understand how people live their lives.” For the purposes of market research, ethnography is an indirec...

    5 MIN READ

    Dr Dorota Crockford

    Uncovering Latent Needs Through Consumer Diaries

    It would be so nice if everyone knew exactly what they needed. It would certainly make buying Christmas presents easier! However, many of us can’t quite explain what it is that we need, or want, and t...

    5 MIN READ

    Dr Dorota Crockford

    4 Steps to Determining the Value of Market Research

    To give themselves an advantage over their competitors, companies have long been looking towards market research. But in a world where budgets are becoming increasingly tight, insight teams are having...

    5 MIN READ

    Charlotte Duff

    3 Emerging Market Research Technologies

    When I was a child, I used to watch Tomorrow’s World every week in a mixture of shock and awe as the presenters introduced week after week of new ideas, technology and (in my mind at least) dire predi...

    6 MIN READ

    Annette Smith

    Fact or Fiction: Virtual Reality in Market Research

    In early 2016, McDonalds in Sweden launched ‘Happy Goggles’, a program whereby Happy Meals are sold in boxes that transform into virtual reality (VR) headsets… If this doesn’t make it clear that VR is...

    7 MIN READ

    Alison Little

    How to Generate Insightful Moments

    Customer insight should be the lifeblood of an organisation; the element that creates competitive advantage. That is the rational argument for generating customer insights. In reality, the way organis...

    7 MIN READ

    Paul Hudson