The 7 Best Market Research Dashboards
Ah, dashboards. You can’t move these days for them. After all, nearly everyone loves a quick data-hit, don’t they? In reality, the term ‘dashboard’ covers a multitude of data interface types. We did a...
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Understanding customers, what drives their decision making and what they want from businesses is the...
Ah, dashboards. You can’t move these days for them. After all, nearly everyone loves a quick data-hit, don’t they? In reality, the term ‘dashboard’ covers a multitude of data interface types. We did a...
What is Eye Tracking Technology? Eye tracking is by no means a new development and is in short, the measurement of eye activity. The application of eye tracking within a research context includes trac...
Take a moment to stop and look around you… what do you see? A Smartphone? A tablet? Mobile is now the world we live in with around 82.8 million devices in the UK alone. Given ONS estimate the UK popul...
When you start to consider these two methodologies in depth, you realise that whilst there are differences between them, there are also some striking similarities. Both are reliant on people completin...
Harvard Business Review defines ethnography as a “branch of anthropology that involves trying to understand how people live their lives.” For the purposes of market research, ethnography is an indirec...
It would be so nice if everyone knew exactly what they needed. It would certainly make buying Christmas presents easier! However, many of us can’t quite explain what it is that we need, or want, and t...
To give themselves an advantage over their competitors, companies have long been looking towards market research. But in a world where budgets are becoming increasingly tight, insight teams are having...
When I was a child, I used to watch Tomorrow’s World every week in a mixture of shock and awe as the presenters introduced week after week of new ideas, technology and (in my mind at least) dire predi...
In early 2016, McDonalds in Sweden launched ‘Happy Goggles’, a program whereby Happy Meals are sold in boxes that transform into virtual reality (VR) headsets… If this doesn’t make it clear that VR is...
Customer insight should be the lifeblood of an organisation; the element that creates competitive advantage. That is the rational argument for generating customer insights. In reality, the way organis...