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Word Survey Templates for Understanding Consumers and Context

Amy Greenwood

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

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Nikki Foster

    Word Survey Templates for Understanding Consumers an...

    Understanding consumers and how they behave is a primary objective of every B2C business. And one of the most popular approaches for doing so is the good old survey.

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    Amy Greenwood

    Digital Database: Webcam vs. Text-Based Focus Groups

    The Business Dictionary defines a focus group as 'a small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic. Focus ...

    5 MIN READ

    Dr Dorota Crockford

    Can Text and Sentiment Analysis Tools be Trusted to ...

    If you’ve read my other blog (The Importance of Humanising Insight), you’ll know that I don’t believe in artificial intelligence as a replacement for the human researcher, but I do believe in its bene...

    5 MIN READ

    Charlotte Duff

    Market Research Automation: Fact, Fiction and Realit...

    It seems you can’t move on Twitter these days for tweets linking to blogs, reports and opinion pieces about automation in market research and suggestions that it won’t be long before researchers may b...

    7 MIN READ

    Annette Smith

    5 Big Qual Market Research Chatbots You Can Build To...

    For 12 months at least, AI, machine learning and chatbots have been hot topics in the market research industry. There has been tremendous noise about the use of these innovative technologies for resea...

    11 MIN READ

    Alison Little

    Choosing the Right Digital Research Provider: 6 Top ...

    With a wealth of experience in the market research industry directing operations across numerous prevalent agency side brands, Charles Pearson, our Senior VP, has seen it all. Among his many historic ...

    7 MIN READ

    Charles Pearson

    3 Market Research Applications of Virtual Reality Th...

    2017 has been denoted as the year VR goes mainstream at which point its potential application in widespread market research practice becomes even more significant. So how is this innovative technology...

    4 MIN READ

    Paul Hudson

    Wearable Devices: Research Boon or Bust?

    As a parent of a child with type 1 diabetes I fully embrace any advancement in the wearable technologies market. Thanks to advances in recent years, I am able to track my daughter’s blood glucose leve...

    7 MIN READ

    Chris Martin

    Understanding the Customer Journey: What, When, Why ...

    Creating an unrivalled customer experience is an aspiration of every organisation today but how to achieve this? The customer journey has long since been looked upon as a lens for experiential examina...

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    Louisa Thistlethwaite

    The Role of Market Research in Effective Contextual ...

    What is Contextual Advertising? By definition, contextual advertising is 'targeted advertising that typically occurs on a banner or pop-up ad on a website'. More recently of course, such ads have exte...

    8 MIN READ

    Iulia Ghindeanu