6 MIN READ

What Can Market Researchers Learn from the Practice of User Experience (UX) Design?

Annette Smith

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    What Can Market Researchers Learn from the Practice ...

    As a market researcher turned technology development manager, I now spend the majority of my time addressing user requirements in relation to the FlexMRplatform, designing the FlexMR software alongsid...

    6 MIN READ

    Annette Smith

    Beyond Cyber Security: How to Create an Information ...

    With just under a year until the GDPR (General Data Protection Regulation) comes into force, can you say that the data held by your market research department or agency is secure? Are you reading this...

    8 MIN READ

    Louisa Thistlethwaite

    Making Sense of Big Qual: 7 of the Best Text and Sen...

    A question I’m asked more and more often by clients and partners alike is, ‘How can I make sense of my large qual data sets?’ With less emphasis on data collection and much more on the interpretation ...

    8 MIN READ

    Maria Twigge

    How Can Access Panel Providers Add Value in an Incre...

    Fueled by the rapid advancements in software and Internet technology, we find ourselves in a digital era whereby everyone wants everything faster, better and cheaper. This certainly holds true for the...

    9 MIN READ

    Charles Pearson

    Happy 10th Birthday iPhone: 6 Smart Mobile Market Re...

    Can you believe that it’s nearly 10 years ago that the first iPhone was shipped? The 29th June 2007 was the date that the mobile market changed forever. This was probably the first death knell for Nok...

    9 MIN READ

    Paul Hudson

    3 Ways in Which Artificial Intelligence Can Compleme...

    Back in 1950 Alan Turing’s famous question “Can machines think?” opened his paper on ‘Computing Machinery and Intelligence’. Jumping ahead in time somewhat, the advancements around artificial intellig...

    6 MIN READ

    Lucia Hoffart

    The Impact of Artificial Intelligence on Consumer Be...

    Artificial intelligence – ‘What a time to be alive’? or ‘The biggest manmade crisis since the atom bomb’? From a consumer standpoint, I tend towards the former – it is after all totally within our con...

    7 MIN READ

    Alison Little

    Small Data: Avoiding the Big Data Overload

    Technology’s crazy. We’ve come from keeping handwritten sales records on actual paper only 30 years ago to massive data sets detailing the transactions and behaviours of our customers available at the...

    6 MIN READ

    Iulia Ghindeanu

    5 Reasons to Ditch your Market Research Agency Today

    1. DIY Survey Tools - They’re Cheap - What’s Not to Love? The Internet provides market research resources that 15 years ago you could only dream about, so why not use them? Why would you pay a market ...

    7 MIN READ

    Chris Martin

    5 Practical Tips for Online B2B Market Research Succ...

    Conducting Business to Business (B2B ) market research can be challenging for many reasons. It’s something of a speciality. One question we are frequently asked – or challenged on – is whether online ...

    6 MIN READ

    Paul Hudson