6 MIN READ

Asking the Right Questions: A Guide to Effective Survey Design

Emily James

Are Your Stakeholders Asking the Right Questions?

“Tell me something I don’t know”

8 MIN READ

Emily James

Asking the Right Questions: A Guide to Effective Sur...

Surveys are one of the staples of market research. Insight professionals have been designing surveys since market research first began, with the aim to get the best data possible. Surveys, along with ...

6 MIN READ

Emily James

The Impact of User Experience on Market Research

I have to confess I’ve recently found myself getting to that age where I sometimes think to myself ‘ooh young people today, with their bubble tea in a jam jar and 'Tik Toking’. Especially when you rea...

5 MIN READ

Annette Smith

How to Measure the Success of Insights Activation

Measuring the success of anything in market research can be tricky: the success of a project, the success of a particular decision within the research process, the success of a task, and but in partic...

8 MIN READ

Emily James

What is a Market Research Playbook?

Playbooks are a great educational tools present in all industries for a variety of different audiences. Sports playbooks are most likely the most well-known example of a playbook, containing key infor...

9 MIN READ

Emily James

Effective Insight Strategies: An Industry-Wide Discu...

The challenges insight professionals face today are significant, some new, and some we have carried with us since the very start. Investment, education, redesigning research strategies for the changin...

16 MIN READ

Emily James

Community Panels - A Practical Guide to Improving Da...

When it comes to research communities, improving data quality lies at the heart of every successful research community panel. That’s why, when discussing community panels, I can’t help but turn the sp...

6 MIN READ

Charlotte Evans

Mind the Gap - Bridging the Gap Between Brands and C...

Consumer changes and trends have never changed so profoundly as they have in the last twelve months, with consumer attitude, behaviours and purchasing habits altering considerably and forcing business...

7 MIN READ

Sarah O'Neill

6 Ways to Involve Stakeholders in Qualitative Resear...

While quantitative data enjoy a warm, positive reception across most businesses – engaging decision-makers with qualitative insight can often prove a greater challenge. Lacking in statistical rigour, ...

6 MIN READ

Christopher Martin

How to Speed Up Qualitative Fieldwork Without Compro...

We often come across unexpected issues in the insights industry, especially in the research process things never go quite as smoothly as we might desire. However, if there is one thing we can agree on...

7 MIN READ

Laura Calvert

The Role of Focus Groups in our Quest for Expressive...

Data tells a story. As researchers, our role is to explore this story on behalf of stakeholders. Sometimes this is as simple as testing customer preference on, for example, tangible physical attribute...

9 MIN READ

Gareth Bowden