5 MIN READ

Infographic: Insights Technology Trends of 2020

Sophie Grieve-Williams

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    Infographic: Insights Technology Trends of 2020

    Technology has developed at a swifter pace than we ever thought possible – and it's only getting faster every year. The past ten years alone have given us access to smarter technology, advancements in...

    5 MIN READ

    Sophie Grieve-Williams

    Market Research Trends: A 5 Year View (2020-2025)

    Let’s tackle this question at a personal level first. What’s going to happen to you in the next five years? Will you move into a place of your own? Will you find a partner? Will you have kids? Will yo...

    9 MIN READ

    Emily James

    20 Market Research Tools for a Comprehensive 2020 In...

    Back in April, I wrote an overview article detailing 15 modern market research methods that are prominent today. I stand by what I said then, that there is no one right tool, application, or process f...

    13 MIN READ

    Emily James

    Infographic: Our 2019 in Review

    I think we can agree that, overall, 2019 has been a pretty tumultuous year globally. With elections and climate crises, Brexit and impeachment proceedings, terror attacks and natural disasters, it can...

    6 MIN READ

    Sophie Grieve-Williams

    Storytelling: Demonstrating the ROI of Data

    Demonstrating the return on investment on anything within a business can be hard, but especially with market research. By 2020, it’s predicted that 1.7 megabytes of data will be created every second f...

    9 MIN READ

    Emily James

    The Case for Democratising Research Itself, Not Just...

    ‘Democratising’ is the practice of adding a democratic process to something. From a national election to tidying the house, anything can be democratised; in this blog, I want to look at the case for d...

    8 MIN READ

    Russell Elliot

    Brands that use Strategic Storytelling to Bring Insi...

    Okay, so the first question we should probably answer is: what is strategic storytelling. Strategic storytelling actually has a different definition depending on what context you’re asking for; in bus...

    8 MIN READ

    Emily James

    Activating Insight: 3 Golden Rules for Success

    What does it actually mean to ‘activate insight’? This term has cropped up a lot recently, along with ‘insights empowerment’, and although we could probably take a good guess at what it means, it’s ha...

    8 MIN READ

    Emily James

    4 Insight Innovations Smart Researchers are Watching

    Market research is a constantly evolving industry, with innovations happening in all stages of the research experience. Because the insights industry is constantly evolving and expanding to include ne...

    9 MIN READ

    Emily James

    Women in Research 2019: Empowered Industry, Enlighte...

    On the evening of 7th November 2019, I and a few of my work colleagues went to the second-ever Women in Research Manchester event. With none of us ever having been to a conference before, it was a lov...

    9 MIN READ

    Emily James