Storytelling: Demonstrating the ROI of Data
Demonstrating the return on investment on anything within a business can be hard, but especially with market research. By 2020, it’s predicted that 1.7 megabytes of data will be created every second f...
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The landscape in the financial services sector is forever changing, this brings a unique set of chal...
Demonstrating the return on investment on anything within a business can be hard, but especially with market research. By 2020, it’s predicted that 1.7 megabytes of data will be created every second f...
‘Democratising’ is the practice of adding a democratic process to something. From a national election to tidying the house, anything can be democratised; in this blog, I want to look at the case for d...
Okay, so the first question we should probably answer is: what is strategic storytelling. Strategic storytelling actually has a different definition depending on what context you’re asking for; in bus...
What does it actually mean to ‘activate insight’? This term has cropped up a lot recently, along with ‘insights empowerment’, and although we could probably take a good guess at what it means, it’s ha...
Market research is a constantly evolving industry, with innovations happening in all stages of the research experience. Because the insights industry is constantly evolving and expanding to include ne...
On the evening of 7th November 2019, I and a few of my work colleagues went to the second-ever Women in Research Manchester event. With none of us ever having been to a conference before, it was a lov...
As insight professionals, we know the inherent value of context – it can be the difference between false data interpretations and truly actionable insight; as such, it is crucial to understanding the ...
The research industry is facing new innovations every day; yet an area that often gets overlooked when it comes to introducing innovation is how we report insights. The focus of these reports are more...
In whatever shape or form, whether in our personal lives or professional, data is the driving force behind every decision we make. Quality, accurate data has the power to drive us towards goals, or ke...
If anyone has had a child in the past decade, you may be familiar with a brand called Gymboree. I used to even take my daughter to their play stores to take music and play classes when she was a baby....