8 MIN READ

Our Journey Towards Insights Empowerment

Emily James

Infographic: Common Panel Health Issues and Remedi...

Market research panels are incredibly useful tools for powerful insight generation. With panel resea...

4 MIN READ

Sophie Grieve-Williams

Our Journey Towards Insights Empowerment

FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...

8 MIN READ

Emily James

Infographic: The Quest for Insights Empowerment

Insight teams within an organisation that doesn’t value market research are typically seen as a cost-centre or a money pit. Those insight teams then find themselves in positions where they have to fig...

4 MIN READ

Sophie Grieve-Williams

4 Research Strategies for Time-Strapped Teams

It seems with the increasing number of requests from stakeholders for more faster and agile research, that there are ever more insight teams struggling with the decreased amount of time to do quality ...

6 MIN READ

Emily James

Delivering Tangible Value from Research Communities

The latest data from the Greenbook GRIT Report suggests that 60% of research teams are using online insight communities – also known as research communities or MROCs. A further 22% are considering the...

7 MIN READ

Christopher Martin

Simple Ways to Curate Insights for Senior Audiences

Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...

6 MIN READ

Emily James

What is Human Experience Research?

As researchers, its our job to explore a range of different approaches and methodology for any given project. We do this to choose an approach that will get us the best, most relevant data available. ...

7 MIN READ

Samantha Nicholson

Customer Immersion Sessions - A Simple Guide

Since the very beginning, market research has been trying to connect brands and customers together for the betterment of both parties. Generating high-quality insights is a key incentive for stakehold...

9 MIN READ

Emily James

How to Scale Creative Qual for Rich Consumer Underst...

Qualitative data is by its very nature more difficult to analyse than quantitative data. Quant data usually consists of numbers and stats… lovely, logical numbers and stats; qual however brings in sta...

7 MIN READ

Russell Elliot

5 Strategies to Turn Insights into Action

Turning insights into action – the end game for both insight professionals and stakeholders. But it’s also one of the trickiest challenges we face.

6 MIN READ

Emily James

Infographic: A Recipe for the Perfect Insights Commu...

When formed and maintained correctly, insights communities are typically places of vibrant conversation and insight generation. Respondents can complete research tasks, chat amongst themselves in foru...

4 MIN READ

Sophie Grieve-Williams