7 MIN READ

6 Important Skills for Making Sense of Data

Emily James

Lifting the Lid on Consumer Duty in 2025

Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...

7 MIN READ

Charlotte Duff

    6 Important Skills for Making Sense of Data

    Making sense of data isn’t the easiest thing in the world, which is why there are numerous stakeholders in many industries who hire insight professionals to do it for them. Insight teams are formed to...

    7 MIN READ

    Emily James

    What is Data Governance and Why Is It Important?

    Data drives successful businesses – that is a fundamental fact well-known by insight teams and stakeholders across industries. But data is a tricky topic, stakeholders can’t just go about gathering wh...

    7 MIN READ

    Emily James

    Making Data-Driven Decisions: The Long and Short of ...

    Data driven decisions are at the forefront of the Insights industry. No matter what form the data takes, within that data lies some very important figures and outcomes which are used to inform decisio...

    7 MIN READ

    Laura Butterworth

    The Past, Present and Future of Consumer Behaviour

    Every successful brand has, at its core, an in-depth and robust understanding of consumer behaviour. Not just a picture of what customers want, but the dynamics of the wider marketplace. It seems almo...

    8 MIN READ

    Chris Martin

    Understanding the Consumer Decision Making Journey

    Depending on the level of impact each decision will have on a person’s life, making a decision can be either easy or intensely tricky. For consumers, the decisions they make in their interactions with...

    7 MIN READ

    Emily James

    3 Creative Skills Every Market Research Team Needs

    There are many skills that are beneficial to research teams, from communication skills all the way through to agility and adaptability. But creativity has been a long overlooked skill in the market re...

    7 MIN READ

    Sophie Grieve-Williams

    The 4 Most Important Consumer Research Data Points

    Consumer research is a key metric that helps brands stay relevant and innovate regularly according to the needs and experiences of their customers.

    8 MIN READ

    Emily James

    Diving Deep: Agility and Scale in Qualitative Resear...

    Qualitative research is one side of the data and insights coin. The side obsessed with stories, detail and exploration. In recent years the qualitative side of market research has grown significantly ...

    14 MIN READ

    Emily James

    Diaries, Focus Groups and Communities: A Review of O...

    Insight experts today have a multitude of qualitative research methods to choose from at any one time. Each method has it’s strengths and purpose, with many able to combine in order to provide a well-...

    8 MIN READ

    Emily James

    Why Innovation in Market Research Matters

    As the Greenbook GRIT survey opens for another year, and I answer questions about the role of automation, technology and working practices in market research - I find myself reflecting on the role of ...

    7 MIN READ

    Paul Hudson