15 MIN READ

AI in Research: A Qualitative Man vs Machine Experiment

Emily James

The Future of Technology in Market Research

As the market research industry continues to evolve, one of the most significant transformations is ...

7 MIN READ

James Watson

    AI in Research: A Qualitative Man vs Machine Experim...

    With the latest advancements in publicly-accessible artificial intelligence programmes, it’s led to a lot of discussions surrounding both the public and commercial applications of current-state AI. Wi...

    15 MIN READ

    Emily James

    Three Ways to Survive a Recession: Insights on Prici...

    The economic outlook for 2023 is turbulent to say the least. The World Economic Forum reports a few bright spots across the globe. The MENA, South Asia and Pacific regions appear set to avoid the wors...

    9 MIN READ

    Paul Hudson

    The Seven Stage Lifecycle of Business Decision-Makin...

    Stakeholder decision-making is a subject filled with a lot of emotional charge on both sides – researchers want to help stakeholders make decisions with powerful insights, but sometimes can’t get them...

    9 MIN READ

    Emily James

    Hard and Soft Skills Every Research Team Should Cult...

    Skills can be acquired in different ways and are frequently categorised as either ‘hard’ or ‘soft’ skills. Hard skills ensure a workforce is qualified and equipped to carry out the job at hand. This t...

    8 MIN READ

    Grayling Ferguson

    Insight and the Omnichannel Customer Experience

    Over the last decade, the number of businesses occupying the UK’s highstreets has declined; a trend that accelerated during the Covid-19 pandemic. Many of these businesses have made the decision to jo...

    6 MIN READ

    Harriet Walton

    Integrating Data Collection, Analysis and Activation...

    Whether you’re an in-house insight expert or agency-side you’re going to be using a myriad of tools within all stages of the research experience. Continuously evolving technology impacts the range of ...

    7 MIN READ

    Emily James

    Navigating Agility and Efficiency in Market Research

    ‘Agile’ has been a popular buzzword for a long time now, not just in market research but in all industries, inspiring many discussions, articles, and working practices across the industry. Because of ...

    17 MIN READ

    Emily James

    A Casual Conversation on ESOMAR Council Candidacy

    ESOMAR Council elections are getting closer and closer every day, and with a member-led organisation it’s important for those representing them in that council to truly represent them. There are a num...

    6 MIN READ

    Sophie Grieve-Williams

    The Impact of Diverse Backgrounds When Humanising Re...

    Two years ago, I was a PhD graduate working as a key worker in a supermarket during the pandemic. At the time, I struggled with the dissonance of feeling like I didn’t fit people’s expectations of who...

    7 MIN READ

    Dr Matthew Farmer

    Best Practices for High Quality Video Research

    Video research is a relatively new concept compared to other methodologies in market research, however, it has rapidly proven valuable to insight experts and stakeholders everywhere. Through this reco...

    8 MIN READ

    Emily James