8 MIN READ

4 Practical Examples of Customer Centricity & Salience in Action

Emily James

What are the Key Strategic Considerations of Insig...

In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboa...

11 MIN READ

Harriet Williams

    4 Practical Examples of Customer Centricity & Sa...

    It is all well and good, asking businesses to consider becoming customer-centric or customer salient or pitching Customer Salience strategies that could sustainably futureproof the business. But to re...

    8 MIN READ

    Emily James

    The Contemporary Guide to Customer Centricity & ...

    How well do you know your customers?

    19 MIN READ

    Emily James

    The Future of Market Research: Embracing Change and ...

    As we look toward the future of market research, it's clear that we are at a pivotal moment in the industry. At the MRS Annual Conference 2025, experts from diverse sectors gathered to discuss the tra...

    7 MIN READ

    Maria Twigge

    Challenging Stakeholder Assumptions in the Digital A...

    What can we ever really assume about our customers in a digital age?

    6 MIN READ

    Maria Twigge

    Mind the Gap: The Lost Pillar of Market Orientation

    FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecturer to a current cohort of Lancaster University Management School students. Paul brought the topic of ...

    9 MIN READ

    Emily James

    Artificial Intelligence on Customer Salience: An Exp...

    Today it's hard to avoid AI, and at FlexMR we’re no different, especially as this summer we launched our second generative AI tool into the InsightHub in the form of PromptAI.

    9 MIN READ

    Nikki Foster

    Choosing When to Invest in Research & Insights

    First, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with their buying audiences and provide insight that helps drive g...

    8 MIN READ

    Maria Twigge

    How to Lay the Foundations of Customer Salience

    So, you’ve decided to pursue the Customer Salience strategy, embedding a customer-centric culture into your or your client’s organisation – what’s next?

    7 MIN READ

    Emily James

    The Connection Between Customer Salience and Market ...

    In today’s day and age, it is hard for insight experts to imagine that some stakeholders still don’t understand the true value and purpose of market research. In one instance, they might understand th...

    6 MIN READ

    Emily James

    Myth Busting: Artificial Intelligence in Market Rese...

    Unless you’ve been living under a rock for the last year you will no doubt have heard something about artificial intelligence (AI). Whether it has been positive or negative, AI has been completely una...

    10 MIN READ

    Russell Elliot