5 MIN READ

Infographic: Our 2020 in Review

Sophie Grieve-Williams

Infographic: Common Panel Health Issues and Remedi...

Market research panels are incredibly useful tools for powerful insight generation. With panel resea...

4 MIN READ

Sophie Grieve-Williams

Infographic: Our 2020 in Review

Last year, I wrote a review of FlexMR's journey to success in 2019, and mentioned that last year was a pretty tumultuous year... it's safe to say that 2020 managed to blow that right out of the water!

5 MIN READ

Sophie Grieve-Williams

Influencing C-Suite Decisions with Actionable Data

Isn’t influencing decision-making processes the goal of market research? Or at least, isn’t influencing decisions with actionable data what our goal has become through the evolution of our industry?

7 MIN READ

Emily James

7 Creative Ways to Bring Insight to Life Through Vid...

Bringing insight to life has become part and parcel of an insight professional’s role, and for the most part, we’re doing well to make insights more engaging for our audience. We’re learning a lot fro...

9 MIN READ

Sophie Grieve-Williams

How to Write an Effective Market Analysis (+ Free Te...

Market analyses are the cornerstone of an impactful business. They’re used in a few different ways, for example if you were looking to build a start up and wanted to know what you need to do to become...

8 MIN READ

Emily James

The Impact of The Insights Industry Landscape on Res...

Looking at the industry landscape, there is a broad range of topics, but agility, efficiency, automation and machine learning all notch up a large proportion of that debate. Underlying it all is a pur...

8 MIN READ

Paul Hudson

What is Data-Driven Decision Making?

Data-driven decision making is exactly what it sounds like; a process by which stakeholders use data to inform their decisions. This sentiment is what the entire insights industry is based on, as we a...

7 MIN READ

Emily James

The Case for Combining Next Generation Tech with Hum...

There is nothing as complex as the human brain, capable of performing many complex functions at once. But technology is a catching up, able to automate processes, hasten project timelines, and so much...

7 MIN READ

Emily James

Knowledge Management: Giving Structure to Insights

Data and insight are the lifeblood of market research, branded organisations, and logical decision-making. The knowledge gained by data and insight is used by everyone at all levels, whether conscious...

7 MIN READ

Emily James

When and How Should Researchers Challenge Internal B...

To understand the role that insights professionals should play in evolving brand perceptions, it’s first important to have a clear and concrete definition of a brand. The only problem is, that’s a fic...

6 MIN READ

Christopher Martin

Forget the Dashboard: The Case for Collaborative Cur...

I’ve learnt a lot about our collective capability to work remotely in recent months; more broadly, as humans, I continue to be impressed by our adaptability, especially when it comes to technology. Th...

7 MIN READ

Sally Nicholls