6 MIN READ

The Underlying Mechanics of Consumer Trust in Market Research

Amy Ismay

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    The Underlying Mechanics of Consumer Trust in Market...

    In today’s world, consumers demand more from brands. After saturating the market for a good while, influencers and endorsements now have less authority as the industry shifts back towards ‘trust marke...

    6 MIN READ

    Amy Ismay

    How To Become An Expert On Your Customers

    Recently, I’ve been exploring the factors that influence a brand’s performance and market success. Across the international landscape, it’s not hard to spot the market success of brands such as Procto...

    8 MIN READ

    Charlotte Evans

    The Effects of Digital Transformation on the Insight...

    Technology and commercialisation have been a global catalyst for change, but with change comes a whole host of challenges and opportunities all industries have to adapt to. Digital transformation is a...

    8 MIN READ

    Emily James

    Creating a Buzz: How to Make Insights Exciting

    When formulated accurately and actionably, insights are inherently exciting – they have the potential to completely transform any industry and allow us to understand consumer behaviour. So why do we d...

    6 MIN READ

    Emily James

    How 4 Basic Narrative Structures Can Help You Tell B...

    Naturally, research insights hold some level of intrigue without having to try too hard. Usually work is commissioned to delve into areas that are interesting to a business or individual or that they ...

    9 MIN READ

    Grayling Ferguson

    The Speed of Insight: How to Accelerate the Decision...

    There’s no doubt about it - on a daily basis we are faced with decisions, no matter how small they may be. And I’m not just talking about which biscuits to choose from at the supermarket, I’m talking ...

    6 MIN READ

    Laura Butterworth

    What Researchers Need to Know about Behavioural Scie...

    If you discussed behavioural science with a market researcher ten years ago, chances are that they would have viewed the concept as a purely academic pursuit, or even know of it as something marketers...

    8 MIN READ

    Emily James

    5 Technologies Transforming Market Research in 2020

    Market research practices are remarkably simple when boiled down to their essence: take a market, ask it questions about products and services, and react to their demands. This is, of course, an over-...

    9 MIN READ

    Russell Elliot

    Paul Hudson on Engaging Cities with Insight (& W...

    How do we, as researchers, drive business action? That’s the question that dominates significant potion of my working life. After all, there is a constant stream of new data collection techniques, new...

    8 MIN READ

    Paul Hudson

    Engaging New York & London with Impactful Insigh...

    Last year, we embarked on a new journey. One that tied together conversations we’d had with clients, products and services our team had developed, and am ambitious aim. That journey was our Insight as...

    7 MIN READ

    Chris Martin