The Power of Empathy in Research Design
A sense of empathy is a core feature of a good researcher. Given that our job is to understand and interpret the feelings of others, its essential that we can connect with our participants and ask que...
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Customer insight teams often ask for a greater seat at the table. They want more influence over deci...
A sense of empathy is a core feature of a good researcher. Given that our job is to understand and interpret the feelings of others, its essential that we can connect with our participants and ask que...
Failure is one of the biggest fears we all share. Failing, in both a professional and personal capacity, is something we actively try to avoid, however it is always something we can learn from. Whethe...
Insight activation is a crucial challenge for all insight professionals. In this stage, the insights from the research experience should be communicated effectively and put to good use by the project ...
Communicating complex information can be one of the hardest parts of conveying insights, especially as the demands and challenges that insight teams face have also become more complex.
There is a phrase you might have heard in various contexts, sometimes genuine sometimes voiced with snark, but the purest form of this sentiment is a key goal for insight teams across all industries. ...
Over the years, I have worked with many different clients, and as such have been involved in numerous projects commissioned by clients’ research teams as well as projects purely for stakeholders who h...
Insight teams are constantly breaking down a variety of barriers within the daily life of market research. Barriers to getting funding, finding out contextual information about the research request, g...
Winning over leadership teams is critical to a successful research experience, as well as the continued success of the insights industry itself. Without stakeholders to continue requesting research an...
What does it mean to be a successful insights team? This eminent question that can lead to a lot of success within the insights industry, inspiring insight teams to work towards becoming the best insi...
The term ‘report’ has very traditional connotations even now. Most people would think of a lengthy written document detailing the minutiae of a situation, experience, process from start to end, with s...