A Casual Conversation on Client-Agency Relationships
Building a strong client-agency relationship in the insights industry can be tough, mainly due to a perception gap about the other party on both sides of the relationship.
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The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...
Building a strong client-agency relationship in the insights industry can be tough, mainly due to a perception gap about the other party on both sides of the relationship.
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Delegation is one of the most important management skills we could learn in any profession. The ability to hand off the right task to the right person can be tough, especially if you’re not sure if yo...
Data tells a story. As researchers, our role is to explore this story on behalf of stakeholders. Sometimes this is as simple as testing customer preference on, for example, tangible physical attribute...
In the Insights Industry, we are constantly on the lookout for ways to become more efficient. We have found ways to automate extraneous processes, design more impactful research experiences (for resea...
Technology stacks are more frequently discussed in the marketing and software development industries. As the name suggests, these are personalised ecosystems of technology created to work in conjuncti...
Last year, I wrote a review of FlexMR's journey to success in 2019, and mentioned that last year was a pretty tumultuous year... it's safe to say that 2020 managed to blow that right out of the water!
Isn’t influencing decision-making processes the goal of market research? Or at least, isn’t influencing decisions with actionable data what our goal has become through the evolution of our industry?
Bringing insight to life has become part and parcel of an insight professional’s role, and for the most part, we’re doing well to make insights more engaging for our audience. We’re learning a lot fro...
Market analyses are the cornerstone of an impactful business. They’re used in a few different ways, for example if you were looking to build a start up and wanted to know what you need to do to become...