9 MIN READ

Zoom Out - Big Picture Data Reporting

Emily James

How to Tell Your Insights’ Story

If you search "storytelling in insight" on any search engine, you get lots of results as to WHY we s...

11 MIN READ

Charlotte Duff

    Zoom Out - Big Picture Data Reporting

    At this moment in time, if we google “data reporting formats”, even adding a descriptor like “modern” or “innovative” to it, the first few organic results are always How to Write a Data Report or The ...

    9 MIN READ

    Emily James

    Just in Time - Making Research More Efficient?

    In the Insights Industry, we are constantly on the lookout for ways to become more efficient. We have found ways to automate extraneous processes, design more impactful research experiences (for resea...

    8 MIN READ

    Emily James

    Building a Research Technology Stack for Better Insi...

    Technology stacks are more frequently discussed in the marketing and software development industries. As the name suggests, these are personalised ecosystems of technology created to work in conjuncti...

    8 MIN READ

    Emily James

    Infographic: Our 2020 in Review

    Last year, I wrote a review of FlexMR's journey to success in 2019, and mentioned that last year was a pretty tumultuous year... it's safe to say that 2020 managed to blow that right out of the water!

    5 MIN READ

    Sophie Grieve-Williams

    Why Responsible Innovation Marks the Future of Onlin...

    These days, in the supersonic speedy realm we live in, it seems everything is focused on speed and profitability, and the human factor has become an actual subject we have to call out. In my opinion, ...

    8 MIN READ

    Heather Wendlandt

    Influencing C-Suite Decisions with Actionable Data

    Isn’t influencing decision-making processes the goal of market research? Or at least, isn’t influencing decisions with actionable data what our goal has become through the evolution of our industry?

    8 MIN READ

    Emily James

    The Evolution of Quantitative Methods: What Technolo...

    The history of market research is an interesting one, filled with experimental actions, refined techniques, broadened scopes, and technological advancement. Market research at its conception, was a pu...

    7 MIN READ

    Emily James

    Market Research Innovation: What It Means to Push th...

    Innovation is one of the most common topics in the world, especially in the market research industry. But what we recognise as innovation are typically smaller changes to an existing product, service,...

    8 MIN READ

    Emily James

    How to Write an Effective Market Analysis (+ Free Te...

    Market analyses are the cornerstone of an impactful business. They’re used in a few different ways, for example if you were looking to build a start up and wanted to know what you need to do to become...

    8 MIN READ

    Emily James

    The Impact of The Insights Industry Landscape on Res...

    Looking at the industry landscape, there is a broad range of topics, but agility, efficiency, automation and machine learning all notch up a large proportion of that debate. Underlying it all is a pur...

    8 MIN READ

    Paul Hudson