Zoom Out - Big Picture Data Reporting
At this moment in time, if we google “data reporting formats”, even adding a descriptor like “modern” or “innovative” to it, the first few organic results are always How to Write a Data Report or The ...
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As the market research industry continues to evolve, one of the most significant transformations is ...
At this moment in time, if we google “data reporting formats”, even adding a descriptor like “modern” or “innovative” to it, the first few organic results are always How to Write a Data Report or The ...
In the Insights Industry, we are constantly on the lookout for ways to become more efficient. We have found ways to automate extraneous processes, design more impactful research experiences (for resea...
Technology stacks are more frequently discussed in the marketing and software development industries. As the name suggests, these are personalised ecosystems of technology created to work in conjuncti...
Last year, I wrote a review of FlexMR's journey to success in 2019, and mentioned that last year was a pretty tumultuous year... it's safe to say that 2020 managed to blow that right out of the water!
These days, in the supersonic speedy realm we live in, it seems everything is focused on speed and profitability, and the human factor has become an actual subject we have to call out. In my opinion, ...
Isn’t influencing decision-making processes the goal of market research? Or at least, isn’t influencing decisions with actionable data what our goal has become through the evolution of our industry?
The history of market research is an interesting one, filled with experimental actions, refined techniques, broadened scopes, and technological advancement. Market research at its conception, was a pu...
Innovation is one of the most common topics in the world, especially in the market research industry. But what we recognise as innovation are typically smaller changes to an existing product, service,...
Market analyses are the cornerstone of an impactful business. They’re used in a few different ways, for example if you were looking to build a start up and wanted to know what you need to do to become...
Looking at the industry landscape, there is a broad range of topics, but agility, efficiency, automation and machine learning all notch up a large proportion of that debate. Underlying it all is a pur...