9 MIN READ

What is a Market Research Playbook?

Emily James

Infographic: Common Panel Health Issues and Remedi...

Market research panels are incredibly useful tools for powerful insight generation. With panel resea...

4 MIN READ

Sophie Grieve-Williams

What is a Market Research Playbook?

Playbooks are a great educational tools present in all industries for a variety of different audiences. Sports playbooks are most likely the most well-known example of a playbook, containing key infor...

9 MIN READ

Emily James

Effective Insight Strategies: An Industry-Wide Discu...

The challenges insight professionals face today are significant, some new, and some we have carried with us since the very start. Investment, education, redesigning research strategies for the changin...

16 MIN READ

Emily James

Close Connections - Practical Ways to Support Real-T...

Important decisions happen every minute of every day. As normal people, we take the information apparent in that moment to make the best decision possible; as insight professionals we are responsible ...

8 MIN READ

Emily James

Community Panels - A Practical Guide to Improving Da...

When it comes to research communities, improving data quality lies at the heart of every successful research community panel. That’s why, when discussing community panels, I can’t help but turn the sp...

6 MIN READ

Charlotte Evans

Mind the Gap - Bridging the Gap Between Brands and C...

Consumer changes and trends have never changed so profoundly as they have in the last twelve months, with consumer attitude, behaviours and purchasing habits altering considerably and forcing business...

7 MIN READ

Sarah O'Neill

6 Ways to Involve Stakeholders in Qualitative Resear...

While quantitative data enjoy a warm, positive reception across most businesses – engaging decision-makers with qualitative insight can often prove a greater challenge. Lacking in statistical rigour, ...

6 MIN READ

Christopher Martin

How to Speed Up Qualitative Fieldwork Without Compro...

We often come across unexpected issues in the insights industry, especially in the research process things never go quite as smoothly as we might desire. However, if there is one thing we can agree on...

7 MIN READ

Laura Calvert

Four Ways Researchers Can Form Strong Stakeholder Re...

The researcher-stakeholder relationship is frequently and widely discussed, yet in a practical sense it’s not always clearly laid out as to how insight professionals can achieve a stronger relationshi...

6 MIN READ

Josie Sanderson

Zoom Out - Big Picture Data Reporting

At this moment in time, if we google “data reporting formats”, even adding a descriptor like “modern” or “innovative” to it, the first few organic results are always How to Write a Data Report or The ...

9 MIN READ

Emily James

Just in Time - Making Research More Efficient?

In the Insights Industry, we are constantly on the lookout for ways to become more efficient. We have found ways to automate extraneous processes, design more impactful research experiences (for resea...

8 MIN READ

Emily James