7 MIN READ

Delivering Tangible Value from Research Communities

Chris Martin

Mind the Gap: The Lost Pillar of Market Orientatio...

FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecture...

9 MIN READ

Emily James

    Delivering Tangible Value from Research Communities

    The latest data from the Greenbook GRIT Report suggests that 60% of research teams are using online insight communities – also known as research communities or MROCs. A further 22% are considering the...

    7 MIN READ

    Chris Martin

    Does your Brand Need an Insights Advocate?

    How far does the influence of insights stretch within your brand? If the answer is not far, then you might need to consider recruiting Insight Advocates into teams within your organisation.

    7 MIN READ

    Emily James

    Simple Ways to Curate Insights for Senior Audiences

    Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...

    7 MIN READ

    Emily James

    What is Human Experience Research?

    As researchers, its our job to explore a range of different approaches and methodology for any given project. We do this to choose an approach that will get us the best, most relevant data available. ...

    7 MIN READ

    Samantha Nicholson

    Customer Immersion Sessions - A Simple Guide

    Since the very beginning, market research has been trying to connect brands and customers together for the betterment of both parties. Generating high-quality insights is a key incentive for stakehold...

    9 MIN READ

    Emily James

    How to Scale Creative Qual for Rich Consumer Underst...

    Qualitative data is by its very nature more difficult to analyse than quantitative data. Quant data usually consists of numbers and stats… lovely, logical numbers and stats; qual however brings in sta...

    8 MIN READ

    Russell Elliot

    5 Strategies to Turn Insights into Action

    Turning insights into action – the end game for both insight professionals and stakeholders. But it’s also one of the trickiest challenges we face.

    7 MIN READ

    Emily James

    Infographic: A Recipe for the Perfect Insights Commu...

    When formed and maintained correctly, insights communities are typically places of vibrant conversation and insight generation. Respondents can complete research tasks, chat amongst themselves in foru...

    4 MIN READ

    Sophie Grieve-Williams

    A Day in the Life of a Market Researcher

    A day in the life of a market researcher seemed like quite an easy task to write about – until I sat down to write about it and realised that a researcher’s role can be so varied from one day to the n...

    7 MIN READ

    Maisie Furneaux

    Asking the Right Questions: A Guide to Effective Sur...

    Surveys are one of the staples of market research. Insight professionals have been designing surveys since market research first began, with the aim to get the best data possible. Surveys, along with ...

    7 MIN READ

    Emily James