5 MIN READ

Fighting the Client-Agency Divide in Market Research

Maria Twigge

Lifting the Lid on Consumer Duty in 2025

Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...

7 MIN READ

Charlotte Duff

    Fighting the Client-Agency Divide in Market Research

    Over the 15 years we have been in market research we’ve learnt a lot about being better partners. Our experience has taught us effective ways to ensure we develop long term relationships that deliver ...

    5 MIN READ

    Maria Twigge

    The Psychology of Motivation: Rewarding Participants

    If you are conducting market research in the UK, it is important to be familiar with the MRS guidelines for administering incentives and prize draws. This document outlines the law surrounding market ...

    6 MIN READ

    Chris Martin

    4 Ways to Integrate Qual into Product Tests

    Online qualitative research provides a whole host of benefits to researchers and marketing managers alike. One of the key business areas in which it is most beneficial is product testing. Whether you ...

    5 MIN READ

    Chris Martin

    6 Tips for Engaging Online Research Communities

    One of the main questions we get asked about research communities, is ‘how do I get members engaged and joining in?’ There’s a whole host of different strategies for getting your members engaged but t...

    4 MIN READ

    Charlotte Duff

    8 Traits of the Best Qualitative Market Researchers

    A career in market research requires a number of skills, from technical knowledge of how to conduct research to a broader appreciation of how this information will be used within the organisation. Qua...

    5 MIN READ

    Chris Martin

    Best Practices for Online Customer Panels

    An online panel is a managed survey system in which participants have agreed to provide feedback on products, services and perceptions. The concept is simple, however the implementation can be unique ...

    4 MIN READ

    Chris Martin

    How to Overcome Key Stakeholder Challenges in Market...

    Embedding market research within the business is not as easy as it sounds. Asking customers their opinion and putting a summary together of what they say is not enough for the feedback to be noticed. ...

    5 MIN READ

    Dr Dorota Crockford

    Little Data: How to Make the Most Out of Big Data In...

    Big Data offers the prospect of reaching the ‘Holy Grail’ of customer insight – being able to analyse and track consumer behaviour in real-time and at a large enough scale to confidently make decision...

    6 MIN READ

    Paul Hudson

    6 Powerful Ways to Predict Customer Satisfaction

    McKinsey & Company describe the purpose of customer satisfaction in the words of Bruce Springsteen – “Sustaining an audience is hard, it demands a consistency of thought, of purpose and of action ...

    6 MIN READ

    Chris Martin

    The Secret to Understanding Customer Experience

    Customer experience (or CX as it is commonly referred to as) has slowly woven its way in to the modern marketer’s lexicon. It is now a broad all-encompassing term used to benchmark company performance...

    5 MIN READ

    Chris Martin