8 MIN READ

The Key Difference Between Market Research and Big Data

Amy Greenwood

Lifting the Lid on Consumer Duty in 2025

Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...

7 MIN READ

Charlotte Duff

    The Key Difference Between Market Research and Big D...

    Big data is a buzzword which has become a focal point of discussion. To demonstrate scale of the hype, upon writing this blog, my Google search for the term big data brought back over 400 million sear...

    8 MIN READ

    Amy Greenwood

    6 Considerations for International Market Research

    So you’ve got a product or service you want to market internationally and want to start conducting some qualitative research across your target markets? Fantastic!

    7 MIN READ

    Annette Smith

    Guest Post: Why Services are Different

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    4 MIN READ

    Susan Bell

    3 Alternatives to Demographic Profiling

    In our webinar Beyond Gen Z: A Guide to Modern Segmentation we dissected demographic and cohort based segmentation techniques. After looking at each in turn, we discovered a number of problems with th...

    6 MIN READ

    Chris Martin

    31 Inspiring Market Research Quotes

    One of the most fascinating aspects of research is its omnipresence. The practice of gathering data, analysing it and generating insight be applied in a staggering variety of setting – from science to...

    10 MIN READ

    Chris Martin

    The Quantitative Research Sample Size Calculator

    We may love our in-depth qualitative research tools, but we know the value of integrating both qual and quant methods. That’s why we have built our DIY quantitative research sample size calculator. Fr...

    5 MIN READ

    Chris Martin

    How to Implement an Effective Voice of Customer Stra...

    “The Voice of the Customer (VOC) is a process for capturing customers’ requirements. It produces a detailed set of customer wants and needs which are organized into a hierarchical structure, and then ...

    6 MIN READ

    Grayling Ferguson

    Communities: The Sales Scandal of Market Research?

    A lot of people often ask me what a community is and how it differs from any other research project or a panel. This discussion came up recently when a client sighed and told me it was just a buzz wor...

    6 MIN READ

    Paul Hudson

    4 Simple Steps to Defining Your Target Market

    There is a popular saying that states “You can please some of the people some of the time, all of the people some of the time, some of the people all of the time but you can never please all of the pe...

    8 MIN READ

    Amy Greenwood

    6 Benefits of a Peer-to-Peer Customer Panel

    Customer panels are built from lists of customers that have given permission and are willing to take part in research on an ad-hoc basis. This is invaluable to market research, especially in cases whe...

    5 MIN READ

    Kimberley Bell