6 MIN READ

Improving Employee Experience with Employee Insight

Paul Hudson

Lifting the Lid on Consumer Duty in 2025

Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...

7 MIN READ

Charlotte Duff

    Improving Employee Experience with Employee Insight

    If you think your brand is your most important asset, think again! You are right to think that it is the beacon around which everything else orbits, a symbol to the world representing your business pu...

    6 MIN READ

    Paul Hudson

    The Do's and Don'ts of Concept Testing

    Designing and bringing a new product to market is not for the faint hearted. It requires a degree of bravery at times, the confidence to gamble, to risk pushing an idea forwards through many potential...

    7 MIN READ

    Maria Twigge

    What Can Market Researchers Learn from the Practice ...

    As a market researcher turned technology development manager, I now spend the majority of my time addressing user requirements in relation to the FlexMRplatform, designing the FlexMR software alongsid...

    6 MIN READ

    Annette Smith

    Beyond Cyber Security: How to Create an Information ...

    With just under a year until the GDPR (General Data Protection Regulation) comes into force, can you say that the data held by your market research department or agency is secure? Are you reading this...

    8 MIN READ

    Louisa Thistlethwaite

    How Can Access Panel Providers Add Value in an Incre...

    Fueled by the rapid advancements in software and Internet technology, we find ourselves in a digital era whereby everyone wants everything faster, better and cheaper. This certainly holds true for the...

    9 MIN READ

    Charles Pearson

    Happy 10th Birthday iPhone: 6 Smart Mobile Market Re...

    Can you believe that it’s nearly 10 years ago that the first iPhone was shipped? The 29th June 2007 was the date that the mobile market changed forever. This was probably the first death knell for Nok...

    9 MIN READ

    Paul Hudson

    3 Ways in Which Artificial Intelligence Can Compleme...

    Back in 1950 Alan Turing’s famous question “Can machines think?” opened his paper on ‘Computing Machinery and Intelligence’. Jumping ahead in time somewhat, the advancements around artificial intellig...

    6 MIN READ

    Lucia Hoffart

    5 Reasons to Ditch your Market Research Agency Today

    1. DIY Survey Tools - They’re Cheap - What’s Not to Love? The Internet provides market research resources that 15 years ago you could only dream about, so why not use them? Why would you pay a market ...

    7 MIN READ

    Chris Martin

    Which Market Research Method Provides the Highest RO...

    Market research plays a crucial part in business decision making. It identifies the functions and processes that are successful as well as those that require attention. It is key to effective market p...

    6 MIN READ

    Grayling Ferguson

    5 Practical Tips for Online B2B Market Research Succ...

    Conducting Business to Business (B2B ) market research can be challenging for many reasons. It’s something of a speciality. One question we are frequently asked – or challenged on – is whether online ...

    6 MIN READ

    Paul Hudson