Is All Online Research Created Equal?
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Whether you’re reading this as part of an agency insight team, a client-side insight team, or a busi...
In these challenging times, we are all doing things differently; whether that is working from home for the first time or trying to replace traditional face-to-face research with different methods. Giv...
Editor's Note: This live stream has now taken place. You can still watch the recording via YouTube and read updates from the now closed live blog below. On March 27th, in the wake of the COVID-19 pand...
In the Market Research world, the terms “big data” and “mass quant” are all too familiar; it is regularly referred to amongst the industry and also commonly used in practice. Mass qual, however, is mu...
Since the start of the COVID-19 outbreak, there has been some fantastic advice published on how to adapt research methodologies to fit into a world adjusting to strict social distancing. I’ve read a g...
With the world of market research on the brink of a new technological boom - virtual and augmented reality, advanced gamification, artificial intelligence-driven processes, and so much more - it is ea...
For many of us in the UK, it was the government’s rapid change of stance on Covid-19 that signalled a step-shift in the seriousness and scale of the situation. Every industry will be impacted by the h...
Recently, I was fortunate enough to be a part of the MRS Impact 2020 conference. In a new venue and new format, this year’s annual gathering of insight industry professional included two stages – one ...
After two days packed full of learning at the 2020 MRS IMPACT conference – I’m reminded that even though insights industry discussion is often dominated by methodology and technology, our remit is muc...
In a single day, we make around 30,000 decisions! These range from routine decisions such as what to wear to work in the morning, to strategic decisions that rely on a more tactical approach. I’m sure...
Short answer: yes! Companies should definitely care about voice of customer analysis. Simply put, voice of customer analysis (VoC) is the analysis of data collected directly from customers through a v...