7 MIN READ

What It Really Means to Gather Online Qual at Scale

Maisie Furneaux

The Future of Technology in Market Research

As the market research industry continues to evolve, one of the most significant transformations is ...

7 MIN READ

James Watson

    What It Really Means to Gather Online Qual at Scale

    In the Market Research world, the terms “big data” and “mass quant” are all too familiar; it is regularly referred to amongst the industry and also commonly used in practice. Mass qual, however, is mu...

    7 MIN READ

    Maisie Furneaux

    Responsibility and Sensitivity: Research in the Time...

    Since the start of the COVID-19 outbreak, there has been some fantastic advice published on how to adapt research methodologies to fit into a world adjusting to strict social distancing. I’ve read a g...

    7 MIN READ

    Chris Martin

    The Role of Video in Market Research

    With the world of market research on the brink of a new technological boom - virtual and augmented reality, advanced gamification, artificial intelligence-driven processes, and so much more - it is ea...

    7 MIN READ

    Emily James

    Advice for Insight Communities During COVID-19

    For many of us in the UK, it was the government’s rapid change of stance on Covid-19 that signalled a step-shift in the seriousness and scale of the situation. Every industry will be impacted by the h...

    8 MIN READ

    Chris Martin

    Dungeons, Dragons & Impactful Stories (MRS IMPAC...

    Recently, I was fortunate enough to be a part of the MRS Impact 2020 conference. In a new venue and new format, this year’s annual gathering of insight industry professional included two stages – one ...

    9 MIN READ

    Chris Martin

    Culture, Politics and Ethics: The Wide Net of Resear...

    After two days packed full of learning at the 2020 MRS IMPACT conference – I’m reminded that even though insights industry discussion is often dominated by methodology and technology, our remit is muc...

    7 MIN READ

    Chris Martin

    3 Famous Fusions of Qual & Quant Data

    In a single day, we make around 30,000 decisions! These range from routine decisions such as what to wear to work in the morning, to strategic decisions that rely on a more tactical approach. I’m sure...

    8 MIN READ

    Charlotte Evans

    Voice of Customer Analysis: Should Companies Care?

    Short answer: yes! Companies should definitely care about voice of customer analysis. Simply put, voice of customer analysis (VoC) is the analysis of data collected directly from customers through a v...

    8 MIN READ

    Emily James

    6 Skills Agile Insight Teams Need to Succeed

    Over the past three decades, agile methodologies have revolutionised the way in which IT and development teams work. Benefits have ranged from increased success rates in bringing products to market, i...

    7 MIN READ

    Chris Martin

    The California Consumer Privacy Act: Impacts and Con...

    The CCPA (California Consumer Privacy Act) is the new kid on the infosec block: GDPR’s younger sibling. It’s been over 18 months since the GDPR (General Data Protection Regulations) was first enforced...

    8 MIN READ

    Amy Ismay