7 MIN READ

5 Ways to Using Focus Groups to Bolster Customer Salience

James Watson

3 Practical Steps to Better Business Collaboration

Whether you’re reading this as part of an agency insight team, a client-side insight team, or a busi...

7 MIN READ

Emily James

    5 Ways to Using Focus Groups to Bolster Customer Sal...

    In today’s complex business environment, customer-centricity is no longer a competitive advantage, it’s a baseline expectation. That being said, many organisations still struggle to move from talking ...

    7 MIN READ

    James Watson

    4 Qualitative Research Methods to Improve Customer C...

    In today’s data-obsessed world, it’s easy to get lost in quantitative data with businesses able to generate quantitative data at scale in quicker times than ever before. But true insight experts know ...

    8 MIN READ

    Emily James

    10 Common Questions About InsightHub

    With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight teams and experts for impactful insight generation and activat...

    13 MIN READ

    Emily James

    10 Design Principles to Help Improve Survey Engageme...

    Surveys have been the most popular research method since the conception of market research. They are a still-flourishing method that stakeholders continually turn to as a first port of call and resear...

    5 MIN READ

    Sophie Grieve-Williams

    The Best Projective Techniques for Online Focus Grou...

    Online focus groups are one of the most prominent ways to conduct qualitative research for a very good reason: they directly connect brands to customers, so they can truly understand what goes on insi...

    7 MIN READ

    Emily James

    How to Manage and Moderate Asynchronous Focus Groups

    Since online focus groups have been the main go-to qualitative research method for a number of years now, there are a number of moderation and management tactics created and honed by insight experts. ...

    9 MIN READ

    Emily James

    Online Focus Groups: The Complete End-to-End Guide

    Online focus groups remain a staple in market research methodology, and for good reason. They are a crucial method that produces emotionally-charged insights steeped in relevance for stakeholders to t...

    5 MIN READ

    Sophie Grieve-Williams

    A Casual Conversation on Blending Little & Big D...

    A few years ago, the insights industry couldn’t get enough of Big Data. All discussions and innovation efforts went towards figuring out how to get even more Big Data and how to enhance its power with...

    6 MIN READ

    Sophie Grieve-Williams

    Evaluating Video and Chat Based Focus Groups

    Online focus groups have evolved far past their initial iteration, which emerged back in the early 1940s as face-to-face discussions between researchers and respondents. Through technological innovati...

    10 MIN READ

    Emily James

    What is an Online Focus Group?

    Keeping close to consumers has been a tricky topic for brands and insight experts all over the world, with innovation continuously generating new tools, techniques and methodologies for stakeholders t...

    30 MIN READ

    Emily James