8 MIN READ

Understanding the Role of Social Media Analytics in Market Research

Emily James

Lifting the Lid on Consumer Duty in 2025

Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...

7 MIN READ

Charlotte Duff

    Understanding the Role of Social Media Analytics in ...

    In 2019, I first explored the importance of social media insights, but focussed on how to incorporate it into market research strategies; social media insights are the result of social media analytics...

    8 MIN READ

    Emily James

    How To Become An Expert On Your Customers

    Recently, I’ve been exploring the factors that influence a brand’s performance and market success. Across the international landscape, it’s not hard to spot the market success of brands such as Procto...

    8 MIN READ

    Charlotte Evans

    Painting a Picture with Insight from Londoners

    We each have an emotional connection to where we live; whether it’s where we grew up or where we’ve moved to, the memories that we make and the life that we cultivate in that place colours the percept...

    8 MIN READ

    Emily James

    Choosing the Right Research Technology (+ Free Vendo...

    Market research technology has evolved beyond simply providing qualitative and quantitative tools. As the industry itself has grown to integrate other research methods into its arsenal, so too has the...

    7 MIN READ

    Emily James

    What is Behavioural Economics and Behavioural Scienc...

    Market research is becoming a very complex and innovative industry, drawing on influences from many external disciplines to add new layers of rich understanding to the insights we generate. However, s...

    9 MIN READ

    Emily James

    New Yorkers on New York: How Insight Sparks Importan...

    Last fall, FlexMR offered something truly new and unique to the market research industry, our Insight as Art project. As a full-service research agency, we understand that our clients spend a lot of t...

    6 MIN READ

    Heather Wendlandt

    The Difference Between Implicit vs. Explicit Testing

    Market research is an interesting field, with many different research methods from the more traditional surveys, focus groups, and dairy research, to the more innovative VR/AR immersive research, eye-...

    7 MIN READ

    Emily James

    Infographic: The Science of Storytelling

    Imagine you’re reading your favourite book, or watching your favourite film. That story you’re so in love with has been crafted with a purpose in mind - whether that’s to entertain, to educate, to rag...

    5 MIN READ

    Sophie Grieve-Williams

    Our Contributions to the UN Global Call to Creatives...

    One week ago, on March 31st, the FlexMR insights marketing team took a break from our day-to-day. Instead, we donated our time to the United Nations and World Heath Organisation’s global call to creat...

    8 MIN READ

    Chris Martin

    10 Emerging Customer Experience Trends

    Customer experience is a continuously evolving entity, with trends fading in and out in yearly cycles influenced by the changes in technology, industry, and innovation. The current trends will fade ou...

    7 MIN READ

    Emily James