6 MIN READ

Choosing the Right Research Technology (+ Free Vendor Criteria Template)

Emily James

Infographic: Common Panel Health Issues and Remedi...

Market research panels are incredibly useful tools for powerful insight generation. With panel resea...

4 MIN READ

Sophie Grieve-Williams

Choosing the Right Research Technology (+ Free Vendo...

Market research technology has evolved beyond simply providing qualitative and quantitative tools. As the industry itself has grown to integrate other research methods into its arsenal, so too has the...

6 MIN READ

Emily James

Behavioural Economics vs Behavioural Science: A Comp...

Market research is becoming a very complex and innovative industry, drawing on influences from many external disciplines to add new layers of rich understanding to the insights we generate. However, s...

8 MIN READ

Emily James

New Yorkers on New York: How Insight Sparks Importan...

Last fall, FlexMR offered something truly new and unique to the market research industry, our Insight as Art project. As a full-service research agency, we understand that our clients spend a lot of t...

6 MIN READ

Heather Wendlandt

The Difference Between Implicit vs. Explicit Testing

Market research is an interesting field, with many different research methods from the more traditional surveys, focus groups, and dairy research, to the more innovative VR/AR immersive research, eye-...

7 MIN READ

Emily James

Infographic: The Science of Storytelling

Imagine you’re reading your favourite book, or watching your favourite film. That story you’re so in love with has been crafted with a purpose in mind - whether that’s to entertain, to educate, to rag...

4 MIN READ

Sophie Grieve-Williams

Our Contributions to the UN Global Call to Creatives...

One week ago, on March 31st, the FlexMR insights marketing team took a break from our day-to-day. Instead, we donated our time to the United Nations and World Heath Organisation’s global call to creat...

7 MIN READ

Christopher Martin

10 Emerging Customer Experience Trends

Customer experience is a continuously evolving entity, with trends fading in and out in yearly cycles influenced by the changes in technology, industry, and innovation. The current trends will fade ou...

6 MIN READ

Emily James

The FlexMR Insights Marketing Team Responds to the U...

Editor's Note: This live stream has now taken place. You can still watch the recording via YouTube and read updates from the now closed live blog below. On March 27th, in the wake of the COVID-19 pand...

8 MIN READ

Christopher Martin

Responsibility and Sensitivity: Research in the Time...

Since the start of the COVID-19 outbreak, there has been some fantastic advice published on how to adapt research methodologies to fit into a world adjusting to strict social distancing. I’ve read a g...

7 MIN READ

Christopher Martin

Dungeons, Dragons & Impactful Stories (MRS IMPAC...

Recently, I was fortunate enough to be a part of the MRS Impact 2020 conference. In a new venue and new format, this year’s annual gathering of insight industry professional included two stages – one ...

9 MIN READ

Christopher Martin