7 MIN READ

Insights on Brand Building in a Cost of Living Crisis

Dr Matthew Farmer

The Challenges of Integrating AI into Online Resea...

Everything seems to come with a sprinkling of AI fairy dust these days. Whether it’s summaries of to...

7 MIN READ

Annette Smith

    Insights on Brand Building in a Cost of Living Crisi...

    While the cost-of-living crisis shows no sign of abating in the short-term, both consumers and businesses alike continue to face ongoing challenges of higher prices. A common issue that both face is t...

    7 MIN READ

    Dr Matthew Farmer

    Customer Satisfaction (CSAT) Survey Template

    A customer satisfaction (CSAT) survey is a structured questionnaire or feedback mechanism designed to assess the level of satisfaction or dissatisfaction that customers have with your products, servic...

    10 MIN READ

    Chris Martin

    How to Combine Qualitative and Quantitative Research

    Research serves as a crucial tool for expanding our knowledge and understanding of various phenomena in the world. Qualitative and quantitative research are two distinct approaches that have tradition...

    8 MIN READ

    Chris Martin

    What are Emerging and Challenger Brands?

    An emerging brand, also known as a challenger brand, is one with ambitions larger than the resources it has access to. These brands compete with established, dominant brands and niche alternatives wit...

    8 MIN READ

    Chris Martin

    Inflation Results: Consumer Trends and Current Event...

    Inflation is a serious topic for consumers in the UK - it impacts how they spend, how they think and how they will interact with brands in fundamental ways. As such it was the perfect topic for our la...

    8 MIN READ

    Emily James

    Managing Stakeholder Expectations in Market Research

    Insight teams work with a range of individuals and departments across a business, and part of their job, whether it's part of the advert or not, is to manage stakeholder needs and expectations of rese...

    9 MIN READ

    Dr Katharine Johnson

    A Guide to Probability and Non-Probability Sampling

    Which sampling technique to use is one of the most important choices that researchers can make at the outset of an academic or market research study. It represents the way you will select individuals ...

    55 MIN READ

    Chris Martin

    Creativity and UX Design: Sparking Online Community ...

    Now more than ever, increasing and maintaining engagement amongst online communities is vital to capturing insights. With the current state of the economy and the increased cost of living, individuals...

    7 MIN READ

    Laura Butterworth

    How to Choose the Right Market Research Tools for Yo...

    A few decades ago, there were a selection of market research tools, quantitative and qualitative, that were used on a daily basis to measure the success of businesses across all industries. Then, tech...

    6 MIN READ

    Sophie Grieve-Williams

    Project Management Essentials for Market Research

    How can insight teams make sure a project is a success? How can they help clients attain everything that they would like from their market research experience?

    10 MIN READ

    Sarah Garbacz