8 MIN READ

Horizon Scanning: How Data Security May Evolve Over the Next Decade

Jess Arnold

Are Your Stakeholders Asking the Right Questions?

“Tell me something I don’t know”

8 MIN READ

Emily James

Horizon Scanning: How Data Security May Evolve Over ...

Is there a way to predict how Data Security will evolve over the next decade with any accuracy?

8 MIN READ

Jess Arnold

Do New Yorkers Love New York? Why it Should Matter t...

When writing a story, readers need certain information to form a picture of the characters, the location the story is set in, the relationships formed between characters, and the situations they get i...

7 MIN READ

Emily James

What Is Responsible Innovation and Why Does It Matte...

The principles of innovation are an incredibly interesting aspect of the business landscape. It certainly is a unique space as entrepreneurs and new product development departments continuously push t...

8 MIN READ

Charlotte Evans

The Underlying Mechanics of Consumer Trust in Market...

In today’s world, consumers demand more from brands. After saturating the market for a good while, influencers and endorsements now have less authority as the industry shifts back towards ‘trust marke...

6 MIN READ

Amy Ismay

Understanding the Role of Social Media Analytics in ...

In 2019, I first explored the importance of social media insights, but focussed on how to incorporate it into market research strategies; social media insights are the result of social media analytics...

7 MIN READ

Emily James

How To Become An Expert On Your Customers

Recently, I’ve been exploring the factors that influence a brand’s performance and market success. Across the international landscape, it’s not hard to spot the market success of brands such as Procto...

8 MIN READ

Charlotte Evans

Painting a Picture with Insight from Londoners

We each have an emotional connection to where we live; whether it’s where we grew up or where we’ve moved to, the memories that we make and the life that we cultivate in that place colours the percept...

7 MIN READ

Emily James

Choosing the Right Research Technology (+ Free Vendo...

Market research technology has evolved beyond simply providing qualitative and quantitative tools. As the industry itself has grown to integrate other research methods into its arsenal, so too has the...

6 MIN READ

Emily James

Behavioural Economics vs Behavioural Science: A Comp...

Market research is becoming a very complex and innovative industry, drawing on influences from many external disciplines to add new layers of rich understanding to the insights we generate. However, s...

8 MIN READ

Emily James

New Yorkers on New York: How Insight Sparks Importan...

Last fall, FlexMR offered something truly new and unique to the market research industry, our Insight as Art project. As a full-service research agency, we understand that our clients spend a lot of t...

6 MIN READ

Heather Wendlandt