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If you search "storytelling in insight" on any search engine, you get lots of results as to WHY we should be using storytelling within insight, but very little explaining how to go about doing it.
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Most research still treats customers the way it did twenty years ago: as people we study, not people...
If you search "storytelling in insight" on any search engine, you get lots of results as to WHY we should be using storytelling within insight, but very little explaining how to go about doing it.
Design is something we all use, whether consciously or unconsciously in the insights industry. Design is crucial for engaging customers in your work, in your research, and in your products. So, why do...
Engaging consumers in research has always been a challenge for insight experts, and this challenge becomes even more difficult with research projects that run for a significant amount of time. It’s no...
With an increasing proportion of the global population now living online, often regardless of traditional social or global demographics, market researchers have a growing ability to tap into truly rep...
Since the pandemic, remote or hybrid working has become much more commonplace and widely seen as a more flexible way of working, with some associating it with higher job satisfaction and well-being. H...
Insight experts and teams often feel like they are fighting a battle on all fronts. With stakeholders drifting further away from insights, market research budgets being slashed throughout all industri...
Accessibility is a crucial, yet continuously overlooked, aspect of market research that insight experts need to re-introduce into the market research design stage. Having previously worked in historic...
Good sampling doesn’t guarantee success, but a poor sample will guarantee failure.
When I sat down to plan this blog, I immediately thought: what aspect of market research do I not think about enough?
As researchers and other market research professionals, we regularly voice how exciting and compelling insights can be to anyone who will listen. We attend conferences and industry events where we spe...