5 MIN READ

Consumer Behaviour in Marketing - An Overview

Chris Martin

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    Consumer Behaviour in Marketing - An Overview

    As researchers, we are always looking to spot new trends in consumer behaviour before they happen. As Big Data continues to create opportunities for researchers and data scientists alike, businesses a...

    5 MIN READ

    Chris Martin

    6 Powerful Ways to Predict Customer Satisfaction

    McKinsey & Company describe the purpose of customer satisfaction in the words of Bruce Springsteen – “Sustaining an audience is hard, it demands a consistency of thought, of purpose and of action ...

    6 MIN READ

    Chris Martin

    The Secret to Understanding Customer Experience

    Customer experience (or CX as it is commonly referred to as) has slowly woven its way in to the modern marketer’s lexicon. It is now a broad all-encompassing term used to benchmark company performance...

    5 MIN READ

    Chris Martin

    Best Practices for Online Smartboards

    SmartboardMR is, in essence, an interactive image that allows direct feedback on all or specific aspects of an image. These useful tasks have a wide range of uses, from gauging participant reaction, t...

    5 MIN READ

    Chris Martin

    FlexMR & The Safe Harbour Agreement

    The European Union Safe Harbour agreement with the USA has been making headlines recently, when a European Court of Justice ruled that the decision invalid. Making reference to secret data gathering p...

    3 MIN READ

    Louisa Thistlethwaite