7 MIN READ

Customers, Consumers & Shoppers: What's the Difference?

Dr Dorota Crockford

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    Customers, Consumers & Shoppers: What's the Diff...

    If you are working in a customer-focused environment you might have come across three terms: customer, consumer and a shopper. If you ever wondered what the difference is and what impact this might ha...

    7 MIN READ

    Dr Dorota Crockford

    Who are Generation Z & Why do They Matter?

    Over the course of the past few years, marketers, policy makers and businesses have moved on from their obsession with Millennials. Now, there is a new cohort on the scene. Those born between the turn...

    7 MIN READ

    Chris Martin

    The Value of Customer Research: Why the Customer is ...

    Wouldn’t it be nice if it didn’t matter what customers thought about a product and sales would continue to grow anyway? Or if a business could increase the prices of their products without a drop in s...

    4 MIN READ

    Dr Dorota Crockford

    Consumer Behaviour in Marketing - An Overview

    As researchers, we are always looking to spot new trends in consumer behaviour before they happen. As Big Data continues to create opportunities for researchers and data scientists alike, businesses a...

    5 MIN READ

    Chris Martin

    6 Powerful Ways to Predict Customer Satisfaction

    McKinsey & Company describe the purpose of customer satisfaction in the words of Bruce Springsteen – “Sustaining an audience is hard, it demands a consistency of thought, of purpose and of action ...

    6 MIN READ

    Chris Martin

    The Secret to Understanding Customer Experience

    Customer experience (or CX as it is commonly referred to as) has slowly woven its way in to the modern marketer’s lexicon. It is now a broad all-encompassing term used to benchmark company performance...

    5 MIN READ

    Chris Martin

    Best Practices for Online Smartboards

    SmartboardMR is, in essence, an interactive image that allows direct feedback on all or specific aspects of an image. These useful tasks have a wide range of uses, from gauging participant reaction, t...

    5 MIN READ

    Chris Martin

    FlexMR & The Safe Harbour Agreement

    The European Union Safe Harbour agreement with the USA has been making headlines recently, when a European Court of Justice ruled that the decision invalid. Making reference to secret data gathering p...

    3 MIN READ

    Louisa Thistlethwaite