3 MIN READ

Rethinking Agency Relationships: A Roadmap to Research Success

Chris Martin

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    Rethinking Agency Relationships: A Roadmap to Resear...

    The relationship between market research buyers and suppliers has always been notoriously tough to manage. Some of the existing tensions are highlighted in the 2016 Q1-Q2 GRIT report. From agency frus...

    3 MIN READ

    Chris Martin

    Market Research vs. Data Science: What's the Differe...

    Data science is an interdisciplinary field which involves analysing raw information (both structured and unstructured) to find statistical insight that informs business decisions. To those in market r...

    3 MIN READ

    Chris Martin

    The 25 Best Social Media Monitoring Tools of 2016

    Market research is a versatile tool. Its applications range from positioning new businesses to recording customer satisfaction, uncovering latent needs and even prioritising budgets. But the one area ...

    12 MIN READ

    Chris Martin

    6 Steps to Integrating Big Data & Market Researc...

    Big data and market research are two information gathering tools that businesses must employ to succeed in the modern age. In terms of how they function within an organisation, there are two main scho...

    2 MIN READ

    Chris Martin

    Why Mobile Matters: How to Research Consumers on the...

    Mobile market research isn't just gaining traction, it is here to stay. It enables marketers and researchers to interact with consumers in a natural environment. But it also provides insight into cons...

    2 MIN READ

    Chris Martin

    How to Implement an Effective Voice of Customer Stra...

    “The Voice of the Customer (VOC) is a process for capturing customers’ requirements. It produces a detailed set of customer wants and needs which are organized into a hierarchical structure, and then ...

    6 MIN READ

    Grayling Ferguson

    10 Must Know Millennial Marketing Myths

    Despite their rampant popularity among marketers & business leaders, much is still unknown (or worse, misunderstood) about the Millennial generation. Typically characterised as a lazy, narcissisti...

    2 MIN READ

    Chris Martin

    Customers, Consumers & Shoppers: What's the Diff...

    If you are working in a customer-focused environment you might have come across three terms: customer, consumer and a shopper. If you ever wondered what the difference is and what impact this might ha...

    7 MIN READ

    Dr Dorota Crockford

    Who are Generation Z & Why do They Matter?

    Over the course of the past few years, marketers, policy makers and businesses have moved on from their obsession with Millennials. Now, there is a new cohort on the scene. Those born between the turn...

    7 MIN READ

    Chris Martin

    The Value of Customer Research: Why the Customer is ...

    Wouldn’t it be nice if it didn’t matter what customers thought about a product and sales would continue to grow anyway? Or if a business could increase the prices of their products without a drop in s...

    4 MIN READ

    Dr Dorota Crockford