8 MIN READ

The Role of Market Research in Effective Contextual Advertising

Iulia Ghindeanu

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    The Role of Market Research in Effective Contextual ...

    What is Contextual Advertising? By definition, contextual advertising is 'targeted advertising that typically occurs on a banner or pop-up ad on a website'. More recently of course, such ads have exte...

    8 MIN READ

    Iulia Ghindeanu

    The Anatomy of the Perfect Market Research Project

    What makes the perfect market research project? In truth, there may be no such thing. But there are certainly some steps you can take to make your research more effective, and it starts at the very be...

    2 MIN READ

    Chris Martin

    The 5 Pillars of Agile Insight Generation

    What makes market research agile? It is a question that has been endlessly debated over the past few years. Since the concept of agile methodologies (or philosophies - depending on who you talk to) ha...

    3 MIN READ

    Chris Martin

    Rethinking Agency Relationships: A Roadmap to Resear...

    The relationship between market research buyers and suppliers has always been notoriously tough to manage. Some of the existing tensions are highlighted in the 2016 Q1-Q2 GRIT report. From agency frus...

    3 MIN READ

    Chris Martin

    Market Research vs. Data Science: What's the Differe...

    Data science is an interdisciplinary field which involves analysing raw information (both structured and unstructured) to find statistical insight that informs business decisions. To those in market r...

    3 MIN READ

    Chris Martin

    The 25 Best Social Media Monitoring Tools of 2016

    Market research is a versatile tool. Its applications range from positioning new businesses to recording customer satisfaction, uncovering latent needs and even prioritising budgets. But the one area ...

    12 MIN READ

    Chris Martin

    6 Steps to Integrating Big Data & Market Researc...

    Big data and market research are two information gathering tools that businesses must employ to succeed in the modern age. In terms of how they function within an organisation, there are two main scho...

    2 MIN READ

    Chris Martin

    Why Mobile Matters: How to Research Consumers on the...

    Mobile market research isn't just gaining traction, it is here to stay. It enables marketers and researchers to interact with consumers in a natural environment. But it also provides insight into cons...

    2 MIN READ

    Chris Martin

    How to Implement an Effective Voice of Customer Stra...

    “The Voice of the Customer (VOC) is a process for capturing customers’ requirements. It produces a detailed set of customer wants and needs which are organized into a hierarchical structure, and then ...

    6 MIN READ

    Grayling Ferguson

    10 Must Know Millennial Marketing Myths

    Despite their rampant popularity among marketers & business leaders, much is still unknown (or worse, misunderstood) about the Millennial generation. Typically characterised as a lazy, narcissisti...

    2 MIN READ

    Chris Martin