9 MIN READ

Technology as an Enabler of Better Research (MRMW Summary #1)

Chris Martin

The Future of Technology in Market Research

As the market research industry continues to evolve, one of the most significant transformations is ...

7 MIN READ

James Watson

    Technology as an Enabler of Better Research (MRMW Su...

    This is the first part of my MRMW EU 2019 summary. You can read my Day 2 summary here, or my deep dive into FlexMR CEO Paul Hudson’s session on the role of Developers and Researchers in shaping resear...

    9 MIN READ

    Chris Martin

    What is Correlation Analysis? A Definition and Expla...

    Correlation analysis is a topic that few people might remember from statistics lessons in school, but the majority of insights professionals will know as a staple of data analytics. However, correlati...

    10 MIN READ

    Emily James

    Putting a Price on Big Data: How Society Values Info...

    As demonstrated by another of our blogs, our digital society is continually producing enormous amounts of real-time data. Through our smart home devices, smart phones, social media accounts, web behav...

    6 MIN READ

    Louisa Thistlethwaite

    AQR Big Day Out: Communities, Connection and Consume...

    As a relatively new member of the insights industry with only a few years of experience, hearing that I had been selected to present in front of my peers as a Young Disruptor was pretty nerve-wracking...

    6 MIN READ

    Laura Butterworth

    The Importance of Reciprocity in Participant Engagem...

    Have you ever rung someone and you could hear them, but they couldn’t hear you? How did you feel? Disappointed? Frustrated or surprised maybe, that the other side couldn’t participate in the conversat...

    6 MIN READ

    Dr Dorota Crockford

    What is an Average Survey Response Rate?

    A survey response rate of 80% and over is akin to the divine-standard for survey research, but it is extremely rare that researchers achieve that response rate due to the nature of market research and...

    7 MIN READ

    Emily James

    What is an Online Market Research Community Platform...

    Online market research communities (or MROCs) are closed networks of profiled, opted-in research participants who take part in structured and unstructured qualitative research tasks. Usually hosted ov...

    7 MIN READ

    Chris Martin

    The Line between Research, Data and Responsible Mark...

    Every day in the news, we are faced with more stories about the misuse of our data from social media companies, political and campaigning organisations, big brands and the rest. The data that is out t...

    7 MIN READ

    Annette Smith

    Animated Insights: The Bridges That Bind Political, ...

    In our 2019 report, Tribes: An Exploration of Political, Social and Brand Loyalties, we identified a number of surprising trends that underpin the similarities in consumer loyalty across different fac...

    7 MIN READ

    Sophie Grieve-Williams

    Using Journalistic Principles to Drive Informed Deci...

    While I was at the Insights Association South East Chapter’s Annual Spring Event in New Orleans, I was fortunate to have an opportunity to present a seminar of my own. It was a fantastic event, packed...

    9 MIN READ

    Chris Martin