10 Emerging Customer Experience Trends
Customer experience is a continuously evolving entity, with trends fading in and out in yearly cycles influenced by the changes in technology, industry, and innovation. The current trends will fade ou...
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Most research still treats customers the way it did twenty years ago: as people we study, not people...
Customer experience is a continuously evolving entity, with trends fading in and out in yearly cycles influenced by the changes in technology, industry, and innovation. The current trends will fade ou...
Editor's Note: This live stream has now taken place. You can still watch the recording via YouTube and read updates from the now closed live blog below. On March 27th, in the wake of the COVID-19 pand...
Since the start of the COVID-19 outbreak, there has been some fantastic advice published on how to adapt research methodologies to fit into a world adjusting to strict social distancing. I’ve read a g...
Recently, I was fortunate enough to be a part of the MRS Impact 2020 conference. In a new venue and new format, this year’s annual gathering of insight industry professional included two stages – one ...
After two days packed full of learning at the 2020 MRS IMPACT conference – I’m reminded that even though insights industry discussion is often dominated by methodology and technology, our remit is muc...
The term ‘customer centricity’ is pretty self-explanatory - it’s putting the customer in the centre of everything: business strategies, decisions both big and small, training programmes and implemente...
For the past few years, technology has dominated the major trends in many different ways. Artificial intelligence, blockchain, the Internet of Things, and many other innovative inventions have come in...
So, into Day 2 at Qual360 EU! The question for me was, could I keep up with the mental challenge of a second day of new projects, new insights, new methodologies, and new inspiring opportunities, whic...
What an incredible start to the Qual360 EU two-day conference! With attendees treated to speakers from a diverse range of industries, all discussing how they innovate qualitative research in an effort...
Short answer: yes! Companies should definitely care about voice of customer analysis. Simply put, voice of customer analysis (VoC) is the analysis of data collected directly from customers through a v...