9 MIN READ

The FlexMR Insights Marketing Team Responds to the UN Global Call to Creatives

Chris Martin

Lifting the Lid on Consumer Duty in 2025

Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...

7 MIN READ

Charlotte Duff

    The FlexMR Insights Marketing Team Responds to the U...

    Editor's Note: This live stream has now taken place. You can still watch the recording via YouTube and read updates from the now closed live blog below. On March 27th, in the wake of the COVID-19 pand...

    9 MIN READ

    Chris Martin

    Responsibility and Sensitivity: Research in the Time...

    Since the start of the COVID-19 outbreak, there has been some fantastic advice published on how to adapt research methodologies to fit into a world adjusting to strict social distancing. I’ve read a g...

    7 MIN READ

    Chris Martin

    Dungeons, Dragons & Impactful Stories (MRS IMPAC...

    Recently, I was fortunate enough to be a part of the MRS Impact 2020 conference. In a new venue and new format, this year’s annual gathering of insight industry professional included two stages – one ...

    9 MIN READ

    Chris Martin

    Culture, Politics and Ethics: The Wide Net of Resear...

    After two days packed full of learning at the 2020 MRS IMPACT conference – I’m reminded that even though insights industry discussion is often dominated by methodology and technology, our remit is muc...

    7 MIN READ

    Chris Martin

    What It Really Means to be Customer-Centric

    The term ‘customer centricity’ is pretty self-explanatory - it’s putting the customer in the centre of everything: business strategies, decisions both big and small, training programmes and implemente...

    8 MIN READ

    Emily James

    Collaboration and Human Centricity: The Future of Ma...

    For the past few years, technology has dominated the major trends in many different ways. Artificial intelligence, blockchain, the Internet of Things, and many other innovative inventions have come in...

    11 MIN READ

    Amy Greenwood

    Connecting Worlds through a Shared Vision (Qual360 S...

    So, into Day 2 at Qual360 EU! The question for me was, could I keep up with the mental challenge of a second day of new projects, new insights, new methodologies, and new inspiring opportunities, whic...

    9 MIN READ

    Paul Hudson

    An Age of Qualitative Reinvention (Qual360 Summary #...

    What an incredible start to the Qual360 EU two-day conference! With attendees treated to speakers from a diverse range of industries, all discussing how they innovate qualitative research in an effort...

    10 MIN READ

    Paul Hudson

    Voice of Customer Analysis: Should Companies Care?

    Short answer: yes! Companies should definitely care about voice of customer analysis. Simply put, voice of customer analysis (VoC) is the analysis of data collected directly from customers through a v...

    8 MIN READ

    Emily James

    Building a Successful Customer Insights Team

    Once upon a time, it was enough to develop better products than competitors, provide a superior service, or find new operational efficiencies. These were all important markers of success. But today, a...

    8 MIN READ

    Chris Martin