4 MIN READ

Infographic: Common Panel Health Issues and Remedies

Sophie Grieve-Williams

Infographic: Common Panel Health Issues and Remedi...

Market research panels are incredibly useful tools for powerful insight generation. With panel resea...

4 MIN READ

Sophie Grieve-Williams

Infographic: Common Panel Health Issues and Remedies

Market research panels are incredibly useful tools for powerful insight generation. With panel research being one of the most used research tools, it’s important to keep them in full health so insight...

4 MIN READ

Sophie Grieve-Williams

Research Automation - The Effect on Recruitment, Fie...

At the start of automation integration into research processes, there was a lot of scepticism in the insights industry - in fact, at the start, there was a lot of scepticism in all industries. With fe...

8 MIN READ

Emily James

How to Build an Active and Engaged Online Insights C...

Building an insights community is one of the bigger jobs assigned to an insight team. In the beginning it can seem a monumental task, but insight communities do have the capacity to give back value eq...

7 MIN READ

Emily James

4 Steps to Building an Insights Engine

When I was a kid, one of my favorite books was the Little Engine That Could. I remember thinking about how tough that little engine was, how determined she was, and how she overcame such a hard challe...

9 MIN READ

Heather Wendlandt

8 Common Insight Platform Pitfalls (and How to Avoid...

After more than 10 years working in online and mobile market research I have worked with many insight, product and marketing professionals to set-up insight platforms to guide the business to success.

6 MIN READ

Maria Twigge

How to Write an Effective Market Analysis (+ Free Te...

Market analyses are the cornerstone of an impactful business. They’re used in a few different ways, for example if you were looking to build a start up and wanted to know what you need to do to become...

8 MIN READ

Emily James

The Impact of The Insights Industry Landscape on Res...

Looking at the industry landscape, there is a broad range of topics, but agility, efficiency, automation and machine learning all notch up a large proportion of that debate. Underlying it all is a pur...

8 MIN READ

Paul Hudson

Encouraging Connection in Isolation – Safeguarding M...

Mental health is super important at the best of times, but even more so at the worst of times. It’s hard to argue that we are currently going through one of the worst times in recent history, with ext...

6 MIN READ

Emily James

The Insights Industry Needs Digital Integration, Not...

Digital transformation. Anyone who works in or adjacent to a marketing function will have surely heard this dreaded buzzword. I certainly know I have – a lot. Shorthand for adopting technological repl...

7 MIN READ

Christopher Martin

Examining the Causes of the Gulf in Research Client-...

When I was asked to write a blog on this hefty topic, I realised there was no way I was able to examine this topic on my own; so in the true fashion of an insight professional, I decided to bring in r...

6 MIN READ

Heather Wendlandt