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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 10 July
There are 5 truths that the insights industry typically find it hard to confront, however, uncomfortable truths like these are the key to opening up the industry to more great opportunities for innovation.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Maria Twigge on 05 July
Designing research for real people means considering the context that they are operating in and respecting their time so they collaborate with us and give us the true golden insights. The human factor is essential to high quality research and insights.
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Tags: Innovation Market Research Customer Experience

Posted by Emily James on 27 June
While companies gain access to an increasing volume of data, consumers are growing more concerned over how their data is being used. In this article, we examine how to bridge the divide and start building consumer trust in your brand's use of personal data.
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Tags: Market Research Research in Society

Posted by Emily James on 27 June
Creating a brief is one of the most important initiating steps for market research, as it provides the necessary information that researchers need to understand your needs as much as you do yourself. Find out how to write the perfect brief (and download our free template) here.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 25 June
The interpretation of market research is distorted based on a person's profession, biased due to how they understand market research and what they use market research for.
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Tags: Shopper Behaviour Market Research Business Strategy