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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 08 November
On the evening of 7th November 2019, I and a few of my work colleagues went to the second-ever Women in Research Manchester event; here is what we learnt.
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Tags: Insight Innovation Market Research Research in Society

Posted by Christopher Martin on 05 November
Over 50 years since it's initial conception, we reflect back on Edward de Bono's L Game and what it can teach both business leaders and researchers about the role of insight in strategic decision making.
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Tags: Market Research Business Strategy

Posted by Emily James on 01 November
With marketers offering more personalised customer experiences, customers are more likely to consider providing more of their personal data in order to facilitate these experiences; but that has impacts for the research industry.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Amy Greenwood on 01 November
Why go through the trouble of producing excellent fieldwork only for stakeholders not to take interest in your insights? Here's how research reporting may evolve in the future to better engage decision makers.
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Tags: Innovation Market Research Employee Engagement

Posted by Emily James on 28 October
Data has the power to drive us towards our goals or keep us away from them - but it isn't without it's issues. A lack of engagement, organisational silos, and intention-action perception gaps are just three of the challenges that data still has to overcome.
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Tags: Shopper Behaviour Market Research Business Strategy