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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 23 May
Online market research communities (or MROCs) are closed networks of profiled, opted-in research participants who take part in structured and unstructured qualitative research tasks.
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Tags: Community Tools Community Panel Market Research Customer Experience

Posted by Annette Smith on 17 May
How can Researchers, Insight Professionals, Developers, and Marketers ensure that they are collecting and using market research data in a responsible way?
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Tags: Market Research Customer Experience Research in Society

Posted by Christopher Martin on 10 May
Whilst at the Insights Assocaition South East Spring Event, FlexMR Chief Marketing Officer Chris Martin joined a panel of insights leaders to discuss teamwork, collaboration and a building positive company culture.
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Tags: Market Research Employee Engagement Business Strategy

Posted by Christopher Martin on 10 May
After attending the 2019 Insight Association South East Chapter Meeting for the first time, FlexMR Chief Marketing Officer - Chris Martin - offers his perspective and insight on the event.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Dr Katharine Johnson on 10 May
Bias is everywhere, and most of the time unavoidable. However, in market research unbiased objective insights are the best, so how can we eliminate bias within the research experience?
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Tags: Community Panel Insight Innovation Market Research