<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 30 June
What do Londoners think of the city in which they live? Well, we've represented insights that answer this very question, and represented them in the universally engaging storytelling medium of art.
Continue Reading

Tags: Insight Innovation Market Research Customer Experience

Posted by Emily James on 25 June
Technology is a global evolutionary catalyst, but for all the opportunities it presents it also brings a whole host of challenges. Digital transformation is about working through these challenges and impacts all industries, but what are the effects on the insights industry?
Continue Reading

Tags: Insight Innovation Market Research Business Strategy

Posted by Amy Greenwood on 25 June
Data quality is essential for quality insights, but recent sampling techniques are prone to automated bots that are harmful to data quality, and thus insights. Our research team have put together six steps to help spot and remove bots from your data sets.
Continue Reading

Tags: Survey Panel Insight Innovation Market Research

Posted by Emily James on 22 June
Insights are inherently exciting – they have the potential to completely transform any industry and allow us to truly understand consumer behaviour. But we do them an injustice by treating them the same was as data. How can we better represent insights to translate the excitement?
Continue Reading

Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 03 June
Stakeholders can be hard to effectively engage - there are significant challenges that stakeholders have to deal with every day, and it's our job as insight professionals to effectively cut through that noise and direct their attention to valuable insights.
Continue Reading

Tags: Insight Innovation Market Research Employee Engagement