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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 27 May
Online video conferencing software is becoming an increasingly useful asset to everyone, but not in the least to the insights industry. With face-to-face focus groups out of the question, we need to understand the impacts this online alternative presents.
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Tags: Focus Group Tools Insight Innovation Market Research

Posted by Emily James on 22 May
While the two subjects may seem a little complex at first, understanding how behavioural science and economics overlap, and how this fits (or not) into the day-to-day workings of market research is essential as it becomes a bigger influence in the industry.
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Tags: Insight Innovation Market Research Research in Society

Posted by Heather Wendlandt on 19 May
How do New Yorkers view the city they call home? This artistic representation of qualitative insight explores the complex, multi-faceted answer to that question.
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Tags: Insight Innovation Market Research Research in Society

Posted by Emily James on 07 May
What do you know of implicit and explicit testing? Well, it could be the key to better understanding the decision-making process. If you look to the future of market research, we're already slowly adopting these testing methods through industry innovation.
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Tags: Insight Innovation Market Research Research in Society

Posted by Sophie Grieve-Williams on 28 April
What happens when we tell stories? This infographic explores the psychological and chemical processes that take place when we listen to compelling tales, highlighting how you can make an impact with data.
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Tags: Insight Innovation Infographic Market Research