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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 02 September
Activating consumer insight is notoriously difficult. That's why we're doing something radically different. We're turning real-world insight into unique and memorable art pieces that leave stakeholders with a powerful, action-driving feeling.
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Tags: Innovation Market Research Research in Society

Posted by Ruth Moreno on 02 September
The transformation into a successful and profitable brand is the goal for all businesses, and researchers play an integral role in streamlining this process to success.
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Tags: Market Research Employee Engagement Business Strategy

Posted by Emily James on 16 August
Successful research isn't complicated, but neither is there a set formula for researchers to follow for guaranteed success. Agile research is the closest process we have to a truly successful process, so here are the 7 steps of an Agile research process.
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Tags: Agile Market Research Business Strategy

Posted by Josie Sanderson on 07 August
To lead the way in market research, insight professionals need a wide range of skills; as times change and the industry becomes ever-more competitive, the skills required will undoubtedly change too. What skills will insight professionals need in the future?
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Tags: Insight Innovation Agile Market Research

Posted by Laura Calvert on 30 July
Online communities promote a sense of belonging, and with this desire to feel a part of a community comes social influence and conformity as a side effect - how can we promote the expression of individual thought and opinions as a counter to social influence?
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Tags: Community Panel Insight Innovation Market Research