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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 06 April
How do we, as researchers, drive business action? There is a constant stream of new data collection techniques, technologies and models of working. But we’re still stuck in the same loop when it comes to converting our work into business decisions.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Christopher Martin on 06 April
To showcase the power of creative, dynamic reporting - we placed art throughout London & New York that sparked conversations and engaged residents in debate about their cities' identities.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Paul Hudson on 01 April
When moving research online, like-for-like replacements are not always the best solution. Especially for qual, it's worth considering which online options are best suited to each project and need.
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Tags: Community Tools Focus Group Tools Market Research

Posted by Christopher Martin on 30 March
On March 27th, the UN issued an open call to creatives for content and campaigns that will help spread vital information about COVID-19. In response, the FlexMR insights marketing team are donating a working day to the cause and encouraging other creatives in the research sector to do the same.
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Tags: Market Research Research in Society

Posted by Maisie Furneaux on 27 March
Mass qual is not a topic that is discussed very often, especially in the context of gathering online qual at scale due to the perceived effort and resource consumption that accompanies it - however, this blog breaks down the myths and explores ways in which to conduct mass qual research right.
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Tags: Creative Qual Tools Market Research Business Strategy