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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charlotte Evans on 21 February
There are a variety of businesses are already demonstrating how to impactfully fuse quantitative and qualitative research methodologies in the pursuit of more accurate and in-depth insights; let's take a look at three brilliant examples of fusion research in action.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 17 February
Short answer: yes! But why? Simply put, voice of customer analysis is the core of market research, and the process from which valuable insights are generated, insights that could be the key to helping companies revolutionise their industry.
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Tags: Market Research Customer Experience Business Strategy

Posted by Christopher Martin on 07 February
Agile methodologies have revolutionised how IT and development team operate. Now they're being adoped by market research pros - but what skills should agile insight teams to give themselves the best chance of success?
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Tags: Agile Market Research Business Strategy

Posted by Amy Ismay on 05 February
The CCPA (California Consumer Privacy Act) is the new kid on the infosec block - drafted in 7 days, the CCPA borrows much from its bigger, elder sibling, but there are some notable differences between it and GDPR.
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Tags: Customer Satisfaction Market Research Business Strategy

Posted by Christopher Martin on 24 January
Better products, more efficient operations and superior service are no longer competitive advantages - they are the cost of doing business. Today, understanding customers is what gives companies an edge. Here's how to build a successful customer insights team that will do just that.
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Tags: Market Research Customer Experience Business Strategy