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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Grayling Ferguson on 03 September
'Do It Yourself' (DIY) market research can be a great way to maximise your insight budget and support customer centricity. In this step-by-step guide we share everything you need to know to get started with quality DIY market research.
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Tags: Survey Panel Focus Group Tools Market Research

Posted by Christopher Martin on 31 August
Artificial intelligence is poised to have a revolutionary impact on the market research and insights industry. While there are limited of the technology in use today, the surface of possibilities has barely been scratched.
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Tags: Community Panel Insight Innovation Market Research

Posted by Patrick Foley on 31 August
Market research and/or insight profession LinkedIn groups are a fantastic source of knowledge and inspiration but there are a number of them to consider. We review 5 of the best to help you on your way.
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Tags: Market Research Employee Engagement

Posted by Dorota Rewinska on 31 August
Considering adding crowdsourcing to your market research toolkit but not sure when to apply it? Or whether it's even sound as a methodology? Pros, cons and use cases discussed.
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Tags: NPD Community Insight Innovation Market Research

Posted by Lucia Hoffart on 31 August
According to the most recent Greenbook GRIT report, only 27% of insight buyers are satisfied with business action recommendations based on the research that’s been carried out - so what should your market research agency be asking you to resolve this situation?
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Tags: Market Research Employee Engagement