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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 17 September
Survey chatbots are being used more and more as they grow in ability and usefulness. However, have they reached their full potential, is there more yet to come, or are they starting to age out of usefulness?
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Tags: Survey Tools Insight Innovation Market Research

Posted by Christopher Martin on 15 September
To win over the hearts and minds of decision makers, researchers need both a compelling narrative and the right technology to ensure it is presented in an impactful way.
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Tags: Community Tools Market Research Business Strategy

Posted by Amy Greenwood on 14 September
What drives decision maker action? Amy Greenwood explores a variety of reporting methods that translate community research into tangible business impact.
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Tags: Community Tools Community Panel Market Research

Posted by Emily James on 11 September
There are challenges that come with seeking innovation through crowdsourcing, but there are benefits to crowdsourcing, and there are a number of success stories to learn from and ideas to mitigate any issues that arise.
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Tags: Insight Innovation Market Research Research in Society

Posted by Christopher Martin on 07 September
What makes insights stand out? How do we get decision makers pay attention to what our data is saying? Here are some key pointers from the study of advertising effectiveness.
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Tags: Creative Qual Tools Market Research Business Strategy