7 MIN READ

How to Scale Creative Qual for Rich Consumer Understanding

Russell Elliot

Are Your Stakeholders Asking the Right Questions?

“Tell me something I don’t know”

8 MIN READ

Emily James

How to Scale Creative Qual for Rich Consumer Underst...

Qualitative data is by its very nature more difficult to analyse than quantitative data. Quant data usually consists of numbers and stats… lovely, logical numbers and stats; qual however brings in sta...

7 MIN READ

Russell Elliot

5 Strategies to Turn Insights into Action

Turning insights into action – the end game for both insight professionals and stakeholders. But it’s also one of the trickiest challenges we face.

6 MIN READ

Emily James

A Day in the Life of a Market Researcher

A day in the life of a market researcher seemed like quite an easy task to write about – until I sat down to write about it and realised that a researcher’s role can be so varied from one day to the n...

6 MIN READ

Maisie Furneaux

What is a Market Research Playbook?

Playbooks are a great educational tools present in all industries for a variety of different audiences. Sports playbooks are most likely the most well-known example of a playbook, containing key infor...

9 MIN READ

Emily James

Close Connections - Practical Ways to Support Real-T...

Important decisions happen every minute of every day. As normal people, we take the information apparent in that moment to make the best decision possible; as insight professionals we are responsible ...

8 MIN READ

Emily James

The Importance of Delegation in Managing Insight Act...

Delegation is one of the most important management skills we could learn in any profession. The ability to hand off the right task to the right person can be tough, especially if you’re not sure if yo...

8 MIN READ

Emily James

Infographic: The Anatomy of a Successful Insights Te...

What defines success in an insights team? There are many aspects that define success, but one pivotal factor that propels us towards success is the composition of the insights team. When we think abou...

4 MIN READ

Sophie Grieve-Williams

Four Ways Researchers Can Form Strong Stakeholder Re...

The researcher-stakeholder relationship is frequently and widely discussed, yet in a practical sense it’s not always clearly laid out as to how insight professionals can achieve a stronger relationshi...

6 MIN READ

Josie Sanderson

Animated Insights: Extending the Reach of Consumer D...

Reach is an element of market research and insight activation that isn’t talked about quite as much as it should be, because it is an important element of market research for insight professionals to ...

5 MIN READ

Sophie Grieve-Williams