17 MIN READ

Navigating Agility and Efficiency in Market Research

Emily James

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Navigating Agility and Efficiency in Market Research

    ‘Agile’ has been a popular buzzword for a long time now, not just in market research but in all industries, inspiring many discussions, articles, and working practices across the industry. Because of ...

    17 MIN READ

    Emily James

    The Top 20 Market Research Tools for Insight Profess...

    Market research tools are the cogs on which the insights industry turns; without the tools that insight professionals use on a daily basis, insight generation would be a lot harder. There are many sig...

    30 MIN READ

    Emily James

    The Best Projective Techniques for Online Focus Grou...

    Online focus groups are one of the most prominent ways to conduct qualitative research for a very good reason: they directly connect brands to customers, so they can truly understand what goes on insi...

    7 MIN READ

    Emily James

    A Casual Conversation on ESOMAR Council Candidacy

    ESOMAR Council elections are getting closer and closer every day, and with a member-led organisation it’s important for those representing them in that council to truly represent them. There are a num...

    6 MIN READ

    Sophie Grieve-Williams

    The Impact of Diverse Backgrounds When Humanising Re...

    Two years ago, I was a PhD graduate working as a key worker in a supermarket during the pandemic. At the time, I struggled with the dissonance of feeling like I didn’t fit people’s expectations of who...

    7 MIN READ

    Dr Matthew Farmer

    How to Manage and Moderate Asynchronous Focus Groups

    Since online focus groups have been the main go-to qualitative research method for a number of years now, there are a number of moderation and management tactics created and honed by insight experts. ...

    9 MIN READ

    Emily James

    Online Focus Groups: The Complete End-to-End Guide

    Online focus groups remain a staple in market research methodology, and for good reason. They are a crucial method that produces emotionally-charged insights steeped in relevance for stakeholders to t...

    5 MIN READ

    Sophie Grieve-Williams

    Best Practices for High Quality Video Research

    Video research is a relatively new concept compared to other methodologies in market research, however, it has rapidly proven valuable to insight experts and stakeholders everywhere. Through this reco...

    8 MIN READ

    Emily James

    A Casual Conversation on Blending Little & Big D...

    A few years ago, the insights industry couldn’t get enough of Big Data. All discussions and innovation efforts went towards figuring out how to get even more Big Data and how to enhance its power with...

    6 MIN READ

    Sophie Grieve-Williams

    Evaluating Video and Chat Based Focus Groups

    Online focus groups have evolved far past their initial iteration, which emerged back in the early 1940s as face-to-face discussions between researchers and respondents. Through technological innovati...

    10 MIN READ

    Emily James