8 MIN READ

6 Ways to Engage Remote Stakeholders in Insights

Michael Connor

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness?

6 MIN READ

Ed Hill

    6 Ways to Engage Remote Stakeholders in Insights

    Since the pandemic, remote or hybrid working has become much more commonplace and widely seen as a more flexible way of working, with some associating it with higher job satisfaction and well-being. H...

    8 MIN READ

    Michael Connor

    10 Common Questions About InsightHub

    With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight teams and experts for impactful insight generation and activat...

    13 MIN READ

    Emily James

    Delivering AI Powered Qual at Scale with TextMR

    It’s safe to say artificial intelligence, and more specifically generative AI, has had a transformative impact on the market research sector. From the contentious emergence of synthetic participants t...

    7 MIN READ

    Emily James

    How to Build Impactful Research Partnerships

    Insight experts and teams often feel like they are fighting a battle on all fronts. With stakeholders drifting further away from insights, market research budgets being slashed throughout all industri...

    7 MIN READ

    Emily James

    The Power of Simplicity in a Complex World

    As humans, we're all naturally drawn to shiny objects; and if we're being honest, the market research industry is no different. We are often looking to the new, latest shiny things, whether that’s new...

    9 MIN READ

    Charlotte Duff

    Re-Writing Accessibility in Market Research

    Accessibility is a crucial, yet continuously overlooked, aspect of market research that insight experts need to re-introduce into the market research design stage. Having previously worked in historic...

    8 MIN READ

    Nikki Foster

    Is Your Sample Ample? Common Issues and How To Avoid...

    Good sampling doesn’t guarantee success, but a poor sample will guarantee failure.

    7 MIN READ

    Russell Elliot

    What Do UK Consumers Think About Market Research?

    When I sat down to plan this blog, I immediately thought: what aspect of market research do I not think about enough?

    17 MIN READ

    Gareth Bowden

    An Introduction to Customer Salience

    There’s no doubt that business decision-making is broken. Insight experts have faced the same challenge since the inception of the industry: how do we permeate insights into the decision-making proces...

    5 MIN READ

    Sophie Grieve-Williams

    How to Make your Research Report Dull and Predictabl...

    As researchers and other market research professionals, we regularly voice how exciting and compelling insights can be to anyone who will listen. We attend conferences and industry events where we spe...

    7 MIN READ

    Josie Sanderson