5 MIN READ

The Emotional Bottom Line: Can the Impact of Branding be Measured?

Maria Twigge

How to Build Customer Centricity in 2026

Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...

20 MIN READ

Paul Hudson

    The Emotional Bottom Line: Can the Impact of Brandin...

    After spending a lot of time measuring and analysing brand in marketing research over the years, I found myself enjoying a couple of recent presentations I saw at the recent MRS conference for Financi...

    5 MIN READ

    Maria Twigge

    The Value of Customer Research: Why the Customer is ...

    Wouldn’t it be nice if it didn’t matter what customers thought about a product and sales would continue to grow anyway? Or if a business could increase the prices of their products without a drop in s...

    4 MIN READ

    Dr Dorota Crockford

    Dear Focus Group, We Need to Talk...

    Dear Focus Group, You were once the darling of my life. I was attracted to you for so many reasons: I could view my customers first hand, watch their reactions to my questions, get in-depth feedback t...

    7 MIN READ

    Paul Hudson

    10 Questions to Ask Your Online Research Provider

    Selecting the right market research partner is a crucial decision. It is one that will help determine whether or not your research project will be a success and make a positive impact on the business....

    6 MIN READ

    Chris Martin

    6 Ways to Integrate Polls into Online Market Researc...

    Although there is a wide range of definitions of what constitutes a poll, from a long survey to a vote, ballot or election, I’ll be talking about polls here as a quick stand-alone question, which can ...

    4 MIN READ

    Annette Smith

    5 Uses of Market Research in Web Development

    Designing and implementing a successful, revenue-generating website involves a lot more than just coding knowledge. While coding is the vital element of any web project (without it websites would not ...

    5 MIN READ

    Annette Smith

    5 Ways Qualitative Research Can Complement Big Data

    Big Data is one of the most popular buzzwords in business. If you were to believe the social media hype, you might be forgiven for thinking that it holds the solution to every marketing problem in the...

    5 MIN READ

    Chris Martin

    What the Unsolved Mystery of Language Can Teach Rese...

    Market research relies on language – it forms the basis of mutual understanding between researcher and participant. But, more than that, it provides meaning to qualitative research. Well-expressed emo...

    5 MIN READ

    Chris Martin

    7 Things No-One Will Tell You About Mobile Research

    There has been much excitement about the applications and uses of mobile devices in research studies, not least the ability to capture experiences ‘in the moment’ and the possibilities of targeting in...

    5 MIN READ

    Maria Twigge

    4 Types of Communities to Improve Customer Insight

    The term market research online community (or MROC for short) was originally coined by Forrester Research in their 2008 report ‘Will Web 2.0 Transform Market Research’. Since then, online research com...

    5 MIN READ

    Chris Martin