When Are Insight Communities Right for You?
This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitataive research, including new ways such as qualit...
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The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain lan...
This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitataive research, including new ways such as qualit...
Customer panels are built from lists of customers that have given permission and are willing to take part in research on an ad-hoc basis. This is invaluable to market research, especially in cases whe...
Over the course of the past few years, marketers, policy makers and businesses have moved on from their obsession with Millennials. Now, there is a new cohort on the scene. Those born between the turn...
With the launch of Windows 10 in 2015, Microsoft declared that this would be the last ever roll out of a new version of its operating system. Henceforth, all development of the platform would be itera...
This year, the popular image-based networking site Pinterest celebrated its fifth birthday. Over five years of operation, the site has grown from 5,000 to over 70 million users. This is, in part, beca...
Online surveys are a staple of the market research industry. According to the 2015 Quirk’s Corporate Research Report (CRR), online surveys are the most popular research method with approximately 95% o...
The history of market research, the predecessor to online research, is complex and differs vastly depending on who you ask. According to Lawrence Lockley, author of Notes on the History of Marketing R...
One of the biggest trends and developments in the market research industry is the rise of in-house do-it-yourself solutions. So, should DIY be the new normal? This isn’t a one off decision when you st...
Data security is a top priority for many businesses, but in particular market research firms. The data we collect is valuable to our clients, but even more valuable to our participants. We have a resp...
After spending a lot of time measuring and analysing brand in marketing research over the years, I found myself enjoying a couple of recent presentations I saw at the recent MRS conference for Financi...