Is DIY the New Frontier of Market Research?
One of the biggest trends and developments in the market research industry is the rise of in-house do-it-yourself solutions. So, should DIY be the new normal? This isn’t a one off decision when you st...
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The abundance of data available at our fingertips is not an uncommon topic in the industry these day...
One of the biggest trends and developments in the market research industry is the rise of in-house do-it-yourself solutions. So, should DIY be the new normal? This isn’t a one off decision when you st...
Data security is a top priority for many businesses, but in particular market research firms. The data we collect is valuable to our clients, but even more valuable to our participants. We have a resp...
After spending a lot of time measuring and analysing brand in marketing research over the years, I found myself enjoying a couple of recent presentations I saw at the recent MRS conference for Financi...
Wouldn’t it be nice if it didn’t matter what customers thought about a product and sales would continue to grow anyway? Or if a business could increase the prices of their products without a drop in s...
Dear Focus Group, You were once the darling of my life. I was attracted to you for so many reasons: I could view my customers first hand, watch their reactions to my questions, get in-depth feedback t...
Selecting the right market research partner is a crucial decision. It is one that will help determine whether or not your research project will be a success and make a positive impact on the business....
Although there is a wide range of definitions of what constitutes a poll, from a long survey to a vote, ballot or election, I’ll be talking about polls here as a quick stand-alone question, which can ...
Designing and implementing a successful, revenue-generating website involves a lot more than just coding knowledge. While coding is the vital element of any web project (without it websites would not ...
Big Data is one of the most popular buzzwords in business. If you were to believe the social media hype, you might be forgiven for thinking that it holds the solution to every marketing problem in the...
Market research relies on language – it forms the basis of mutual understanding between researcher and participant. But, more than that, it provides meaning to qualitative research. Well-expressed emo...