4 MIN READ

6 Ways to Integrate Polls into Online Market Research

Annette Smith

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    6 Ways to Integrate Polls into Online Market Researc...

    Although there is a wide range of definitions of what constitutes a poll, from a long survey to a vote, ballot or election, I’ll be talking about polls here as a quick stand-alone question, which can ...

    4 MIN READ

    Annette Smith

    5 Uses of Market Research in Web Development

    Designing and implementing a successful, revenue-generating website involves a lot more than just coding knowledge. While coding is the vital element of any web project (without it websites would not ...

    5 MIN READ

    Annette Smith

    5 Ways Qualitative Research Can Complement Big Data

    Big Data is one of the most popular buzzwords in business. If you were to believe the social media hype, you might be forgiven for thinking that it holds the solution to every marketing problem in the...

    5 MIN READ

    Chris Martin

    What the Unsolved Mystery of Language Can Teach Rese...

    Market research relies on language – it forms the basis of mutual understanding between researcher and participant. But, more than that, it provides meaning to qualitative research. Well-expressed emo...

    5 MIN READ

    Chris Martin

    7 Things No-One Will Tell You About Mobile Research

    There has been much excitement about the applications and uses of mobile devices in research studies, not least the ability to capture experiences ‘in the moment’ and the possibilities of targeting in...

    5 MIN READ

    Maria Twigge

    4 Types of Communities to Improve Customer Insight

    The term market research online community (or MROC for short) was originally coined by Forrester Research in their 2008 report ‘Will Web 2.0 Transform Market Research’. Since then, online research com...

    5 MIN READ

    Chris Martin

    What Type of Market Researcher Are You?

    Market research is a diverse practise that attracts talent from a range of backgrounds. From psychology to business management, social science to data analytics. With such a broad range of skills it i...

    5 MIN READ

    Chris Martin

    The Most Effective Ways to Use a Market Research Jou...

    The market research journal has come a long way from the slightly dog-eared notebook which we would leave with participants for them to fill in (then spend several hours trying to decipher their handw...

    4 MIN READ

    Annette Smith

    What is Shopper Insight and How Can It Be Measured?

    Johnathon Dodd of G2 makes an important distinction between shoppers and consumers. Shoppers buy, but consumers use. Traditionally, marketing and market research practices have focused on the consumer...

    5 MIN READ

    Maria Twigge

    Marketing Automation: How Human is Your Research

    Delivering insights that have impact, resonance and clarity is always paramount for a researcher who needs to demonstrate the value of data analysis and running research studies. Many, many times ther...

    5 MIN READ

    Maria Twigge