5 MIN READ

4 Types of Communities to Improve Customer Insight

Chris Martin

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    4 Types of Communities to Improve Customer Insight

    The term market research online community (or MROC for short) was originally coined by Forrester Research in their 2008 report ‘Will Web 2.0 Transform Market Research’. Since then, online research com...

    5 MIN READ

    Chris Martin

    What Type of Market Researcher Are You?

    Market research is a diverse practise that attracts talent from a range of backgrounds. From psychology to business management, social science to data analytics. With such a broad range of skills it i...

    5 MIN READ

    Chris Martin

    The Most Effective Ways to Use a Market Research Jou...

    The market research journal has come a long way from the slightly dog-eared notebook which we would leave with participants for them to fill in (then spend several hours trying to decipher their handw...

    4 MIN READ

    Annette Smith

    What is Shopper Insight and How Can It Be Measured?

    Johnathon Dodd of G2 makes an important distinction between shoppers and consumers. Shoppers buy, but consumers use. Traditionally, marketing and market research practices have focused on the consumer...

    5 MIN READ

    Maria Twigge

    Marketing Automation: How Human is Your Research

    Delivering insights that have impact, resonance and clarity is always paramount for a researcher who needs to demonstrate the value of data analysis and running research studies. Many, many times ther...

    5 MIN READ

    Maria Twigge

    6 Steps to Building an Effective Online Research Sam...

    So you’ve decided that online research is the way forward. You are ready and raring to go – but first you need to build a sample. There are a number of firms that offer to fill your online research po...

    6 MIN READ

    Chris Martin

    Consumer Behaviour in Marketing - An Overview

    As researchers, we are always looking to spot new trends in consumer behaviour before they happen. As Big Data continues to create opportunities for researchers and data scientists alike, businesses a...

    5 MIN READ

    Chris Martin

    The Top 100 Market Research Influencers of 2015

    Editors note: A more recent version of this post exists! We have updated our top 100 market research influeners to follow for 2019. Click here to view the new post. Twitter has a thriving community of...

    25 MIN READ

    Chris Martin

    The Complete Guide to Choosing a Market Research Pla...

    You have recruited your market research team, agreed your budget with your managers, so how do you go about getting the most from this resource?

    10 MIN READ

    Paul Hudson

    Fighting the Client-Agency Divide in Market Research

    Over the 15 years we have been in market research we’ve learnt a lot about being better partners. Our experience has taught us effective ways to ensure we develop long term relationships that deliver ...

    5 MIN READ

    Maria Twigge