9 MIN READ

What Motivates Participants? A Guide to Improving Research Engagement

Hannah McGeoghegan

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    What Motivates Participants? A Guide to Improving Re...

    Members of insight communities are motivated to participate in market research in many ways as we can see from the graph below; some are persuaded by financial incentives (21%), while others by wantin...

    9 MIN READ

    Hannah McGeoghegan

    How to Combine Qualitative and Quantitative Research

    Research serves as a crucial tool for expanding our knowledge and understanding of various phenomena in the world. Qualitative and quantitative research are two distinct approaches that have tradition...

    8 MIN READ

    Chris Martin

    What are Emerging and Challenger Brands?

    An emerging brand, also known as a challenger brand, is one with ambitions larger than the resources it has access to. These brands compete with established, dominant brands and niche alternatives wit...

    8 MIN READ

    Chris Martin

    How to Use Digital Ethnography and Social Media for ...

    In one way or another, we’ve all encountered social media spaces. Whether you’ve had a Facebook account since it first landed on the internet, created different accounts to keep up with relatives duri...

    7 MIN READ

    Lily Nawara

    Considerations for Curating Clear Perspectives in Re...

    As commerce and market research look to broaden their insights into what shapes the trends at the heart of their consumer bases, combining digital tools and methods with a human or personal touch can ...

    8 MIN READ

    Emily James

    Inflation Results: Consumer Trends and Current Event...

    Inflation is a serious topic for consumers in the UK - it impacts how they spend, how they think and how they will interact with brands in fundamental ways. As such it was the perfect topic for our la...

    8 MIN READ

    Emily James

    3 Ways to Embed Insights into Stakeholder Organisati...

    Driving engagement and action from research is one of the most important, yet most difficult steps of the research process. Finding ways to improve that flow of insight around a business can make all ...

    7 MIN READ

    Paul Hudson

    Why the Insights Industry Should Hire from Social Sc...

    Research provides a learning foundation for all degrees in the social sciences. Equally, I believe social science degrees provide a foundation for graduates to excel in all types of research, includin...

    7 MIN READ

    Harriet Walton

    6 Tips and Tricks to Win Over Stakeholders with Insi...

    Insights are powerful tools when in the right hands and used to their fullest capacity, but insights experts everywhere have struggled to engage stakeholders in research enough for them to truly under...

    5 MIN READ

    Sophie Grieve-Williams

    Managing Stakeholder Expectations in Market Research

    Insight teams work with a range of individuals and departments across a business, and part of their job, whether it's part of the advert or not, is to manage stakeholder needs and expectations of rese...

    9 MIN READ

    Dr Katharine Johnson