The Top 6 Market Research Trends of 2016
As we settle in to a new year, we have the perfect opportunity to take stock, look at the industry and identify the defining trends of 2016. This is not a list of predictions, hopes or wishes – but ra...
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In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...
As we settle in to a new year, we have the perfect opportunity to take stock, look at the industry and identify the defining trends of 2016. This is not a list of predictions, hopes or wishes – but ra...
With 92% of UK consumers owning a mobile device, mobile market research is more important than ever. It offers us the opportunity to tap into customers’ in-the-moment experiences, target invites by sp...
“The Voice of the Customer (VOC) is a process for capturing customers’ requirements. It produces a detailed set of customer wants and needs which are organized into a hierarchical structure, and then ...
Since Facebook’s ‘like’ button was introduced in 2009, it has not only become one of the platform’s best known features, it has also become a standard feature across nearly every website and app out t...
First, an admission: I myself am on the furthest edges of the Millennial (AKA Generation Y) demographic, on the border with Generation X.
Mobile research opens up a huge range of opportunities for marketers and researchers alike. But to take full advantage of this emerging method is not as easy as it sounds. These 30 seconds will teach ...
This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...
A lot of people often ask me what a community is and how it differs from any other research project or a panel. This discussion came up recently when a client sighed and told me it was just a buzz wor...
Depending on where you look you can find starkly different age brackets for each generation. However, regardless of the definition you subscribe to, one of the most striking things about the generatio...
There is a popular saying that states “You can please some of the people some of the time, all of the people some of the time, some of the people all of the time but you can never please all of the pe...