6 MIN READ

3 Alternatives to Demographic Profiling

Chris Martin

Communities and the Post-Cookie Future of Marketin...

The abundance of data available at our fingertips is not an uncommon topic in the industry these day...

6 MIN READ

Caitlin King

    3 Alternatives to Demographic Profiling

    In our webinar Beyond Gen Z: A Guide to Modern Segmentation we dissected demographic and cohort based segmentation techniques. After looking at each in turn, we discovered a number of problems with th...

    6 MIN READ

    Chris Martin

    Why Mobile Matters: How to Research Consumers on the...

    Mobile market research isn't just gaining traction, it is here to stay. It enables marketers and researchers to interact with consumers in a natural environment. But it also provides insight into cons...

    2 MIN READ

    Chris Martin

    In Defence of the Survey

    Whatever has been predicted about the demise of market research or surveys, they are still very much alive today. Far from being extinct, surveys are flourishing. To the point, some might argue, that ...

    6 MIN READ

    Paul Hudson

    31 Inspiring Market Research Quotes

    One of the most fascinating aspects of research is its omnipresence. The practice of gathering data, analysing it and generating insight be applied in a staggering variety of setting – from science to...

    10 MIN READ

    Chris Martin

    Qualitative Research & Quantitative Research: Th...

    Understanding the difference between qualitative and quantitative research is fundamental to running a successful research project. The terms underpin the two key approaches to research. Both have sig...

    6 MIN READ

    Chris Martin

    6 New Ways to Research Online Shoppers

    Understanding the behaviour of shoppers in an online space comes with its own set of challenges. Contextual variables are even more difficult to predict than in a shop or store and competition for the...

    6 MIN READ

    Maria Twigge

    The Value of Reflexivity in Online Qualitative Resea...

    Reflexivity is a vital skill for any researcher. It is the systematic, conscious process of evaluating oneself and resulting relationship with the research process. Understanding how unconscious bias,...

    6 MIN READ

    Chris Martin

    The Mobile Market Research Paradox

    Mobile research has its critics but it is undeniable that the relationship we have with our smartphones and other personal devices; always-there, always-on, makes mobile research an immensely desirabl...

    7 MIN READ

    Louisa Thistlethwaite

    The Quantitative Research Sample Size Calculator

    We may love our in-depth qualitative research tools, but we know the value of integrating both qual and quant methods. That’s why we have built our DIY quantitative research sample size calculator. Fr...

    5 MIN READ

    Chris Martin

    Is Privacy the Next Major Battleground of Market Res...

    Hardly a month goes by without it being reported that another company has had its online data security breached. Therefore, it is perhaps unsurprising that many people have concerns when it comes to t...

    8 MIN READ

    Chris Martin