6 MIN READ

The Value of Reflexivity in Online Qualitative Research

Chris Martin

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    The Value of Reflexivity in Online Qualitative Resea...

    Reflexivity is a vital skill for any researcher. It is the systematic, conscious process of evaluating oneself and resulting relationship with the research process. Understanding how unconscious bias,...

    6 MIN READ

    Chris Martin

    The Mobile Market Research Paradox

    Mobile research has its critics but it is undeniable that the relationship we have with our smartphones and other personal devices; always-there, always-on, makes mobile research an immensely desirabl...

    7 MIN READ

    Louisa Thistlethwaite

    The Quantitative Research Sample Size Calculator

    We may love our in-depth qualitative research tools, but we know the value of integrating both qual and quant methods. That’s why we have built our DIY quantitative research sample size calculator. Fr...

    5 MIN READ

    Chris Martin

    Is Privacy the Next Major Battleground of Market Res...

    Hardly a month goes by without it being reported that another company has had its online data security breached. Therefore, it is perhaps unsurprising that many people have concerns when it comes to t...

    8 MIN READ

    Chris Martin

    The 10 Best Free Data Visualisation Tools

    At its core, research is comprised of two key elements: (1) understanding data and (2) presenting it in a way that drives business change. The first part is what we, as researchers, tend to be most fa...

    9 MIN READ

    Chris Martin

    The Top 6 Market Research Trends of 2016

    As we settle in to a new year, we have the perfect opportunity to take stock, look at the industry and identify the defining trends of 2016. This is not a list of predictions, hopes or wishes – but ra...

    7 MIN READ

    Chris Martin

    6 Unique Ways to Use Mobile Market Research

    With 92% of UK consumers owning a mobile device, mobile market research is more important than ever. It offers us the opportunity to tap into customers’ in-the-moment experiences, target invites by sp...

    6 MIN READ

    Kimberley Bell

    How to Implement an Effective Voice of Customer Stra...

    “The Voice of the Customer (VOC) is a process for capturing customers’ requirements. It produces a detailed set of customer wants and needs which are organized into a hierarchical structure, and then ...

    6 MIN READ

    Grayling Ferguson

    Will Facebook Reactions be a Turning Point for Socia...

    Since Facebook’s ‘like’ button was introduced in 2009, it has not only become one of the platform’s best known features, it has also become a standard feature across nearly every website and app out t...

    6 MIN READ

    Annette Smith

    5 Ways You Have Been Marketing to Millennials Wrong

    First, an admission: I myself am on the furthest edges of the Millennial (AKA Generation Y) demographic, on the border with Generation X.

    5 MIN READ

    Annette Smith